Within the past decade, omni-channel marketing has grown. The digital era alone has multiplied to include mobile, email, video, organic search, social media, display advertising and digital broadcast. While this has created unparalleled opportunities for businesses to reach targets and strengthen relationships, it has also added layers of complexity.
Today, it is no longer a simple mix of brick and mortar integration, or even “bricks and clicks” integration. Rather, with the advancement of social media, mobile media, always-on communications, the Internet of Things and multi-channel markets, the new catchphrase is “omni-channel.” Yet, some marketers still insist on managing each channel separately. They struggle to keep the messaging and strategy seamless as well as control waste by setting budgets based on individual key performance indicators (KPIs).
So, what do we know about this world? Is it truly different than multi-channel? Do the traditional theories and approaches work in such an omni-channel world? What new capabilities do firms need to put in place to take advantage of this world?
Join us at the AMA Academy Event on April 7 for a two-phase program and learn to identify which media appeals to your audience across all channels to achieve your business goals. In the first phase, you'll hear trends, tips, and tricks from omni-channel marketing expert, Joe Alfidi, Director, Global Go To Market, DC Shoes. Next, you'll choose one of our roundtable topics where a channel expert will take you on a journey to explore the ins and outs of that marketing channel. Roundtables include:
- SEO by Beau Pedraza, SEO Lead, Forthea, SEO Presenter
- Facebook Ads by Jonti Bolles, White Hat Ops
- Facebook and Twitter by Kami Huyse, Founder & CEO, Zoetica Media
- Pandora Ads by Lisa Flores, Pandora Internet Radio
- Traditional/Digital Broadcast Media by Lori Clark, KHOU/Tegna
- Blogging and Social Media Influencers by Jillian Goltzman, Integrate Agency
- Snapchat and instagram by Rachel Parker, Resonance
In small groups of eight or less, you'll gain hands-on experience, collaborate with other curious marketers, and have the opportunity to ask questions.