Gaining new social media followers is a major challenge for many brands due to the cost and energy associated with attracting social fans.

An effective remedy to this challenge is co-marketing.

It’s a challenging market and your company is trying to get work done. You need your employees to get on board and help you achieve your goals together. It’s easy right? Send a few emails, call a couple of meetings and everyone knows what’s going on.

Not quite.

Internal communications is one of the more difficult areas of corporate communications to harness. Not because employees don’t pay attention, or don’t care, but because they are overwhelmed, work remotely or have a listening/learning style that isn’t one size fits all.

Post by: Susan Simon, Conversation Starter, Savage Brands

Last month’s AMA Houston Energy SIG addressed the question: As marketers and branding professionals, how do we reach consumers that have come to expect technology to be a part of every aspect of their lives? Presenters from Phillips 66 and Baker Hughes shared ways that their company is engaging internal and external audiences with innovative technology.

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