Each spring, AMA Houston hands out Crystal Awards to the Texas’ top marketers in categories ranging from print and radio spots to website design, social media advertising and everything in between. The awards gala is the largest marketing event in Houston and is attended by more than 650 marketing professionals from almost every industry in Houston. Last year’s event saw a 38% increase in attendance and we hope to continue that upward momentum with the 2017 gala.
As a nonprofit organization, AMA Houston relies on the generosity of cash and in-kind sponsors to provide training and networking events throughout the year, and the Crystal Awards is no exception. The sheer size of the event requires more sponsorship dollars than any other event we produce, but the return is much bigger as well.
New for 2017
This year, we are introducing a brand new sponsorship level—The Title Sponsor. This is the biggest and most impactful way to sponsor the Crystal Awards because it will become your award show. If you work for Acme Marketing and you snatch up this package, it will become the Acme Marketing Crystal Awards. How cool is that?
We are also introducing the Volunteer of the Year Award to recognize one amazingly dedicated AMA Houston volunteer for the countless time and energy they pour into the chapter. By sponsoring this award, you can show how this kind of dedication to giving back aligns with your company values and mission.
Now that we’ve got the business out of the way. we’ve come up with what we believe are the top 3 reasons to sponsor the 2017 Crystal Awards.
Because of the size of the event and the fact that AMA Houston is the largest AMA chapter in the country, sponsoring the Crystal Awards puts your company or brand in front of more people than almost any other event sponsorship opportunity in the city.
As a Crystal Awards sponsor, you’ll be exposed to:
- Our database of more than 7,000 opt-in recipients on approximately 10 emails throughout the spring.
- 4,500+ direct mail recipients through a high impact direct mail piece in late February or early March.
- More than 5,000 monthly website visitors.
This doesn’t even include the exposure you get at the gala itself. Your logo will be printed on signage, programs, on the big screen, and you’ll be able to add some swag to the event bags. You get the idea...we try our best to put you in front of as many people as many times as we can.
The Right Audience
While AMA Houston is made up of marketers from every industry and every career level, the Crystal Award gala attendees are exactly who you’re looking for. More than 65% of attendees are senior-level marketers, and these are the people making the big decisions.
If you offer a product or service, this is the audience you want to be in front of. These are the people choosing what software to use, what agencies to work with, what research firms can help them find the insights they need, and where to allocate their resources in the months and years ahead.
Sponsorship can be as easy as trading one thing for another, but the more you put into your sponsorship, the more you’ll get out of it, and I’m not talking about more money. With so many members and non-members attending events, AMA Houston provides endless networking opportunities, and we strive to give our sponsors visibility at these events.
If you sponsor an event, but don’t show up to talk to the attendees in person, you’re missing out. This year, we have something planned to make you stand out among the crowd, as well as a special sponsor surprise we will announce in April to give you even more time in front of the crowd.
Don’t Be Left Out
The 2017 Crystal Awards Gala will take place Thursday, May 11th at the Bayou City Event Center.