Set the Game and Your Career with AMA

Have you ever wondered what launches the skyrocketing careers of local marketers? One reoccurring factor propelling career success is volunteering for AMA Houston. Find out why through our monthly personal interview blog featuring an AMA leader. To kick off this new series, let’s start at the top with a question-and-answer interview with Michelle Le Blanc, current AMA Houston president.

Networking. It’s that thing many of us feel we have to do, but love to hate. After all, if your professional success is tied in part to who you know, then don’t you need to keep expanding who you know? Well...actually, yes you do! Networking is indeed an important pathway to expanding influence, connections and opportunities. Then why, for most of us, does it feel so darn uncomfortable? Here’s my theory:

Technology is always changing, and new features, tools, and toys show up all of the time. However, many times we forget about some of the basics that really produce better results. I find it hard to believe that in 2015 many non-profit websites are lacking the 5 things presented here, but many do. For that reason, we present the 5 website Must-Haves in 2015!

When it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns using a channel like e-mail, U.S. marketers have the benefit of working in the most prolific, efficient data market in the world.

The U.S. has more than 200 times more data available per capita than any other market. CMOs and senior marketers in the U.S. can count on the ideal combination of market dynamics:

-Low hurdles related to data privacy and data compliance

-A vast array of data providers offering specific, comprehensive, granular data options

-Relatively inexpensive and consistent pricing across the board

-The ability to obtain and deploy the data quickly, and with very few executional problems.

The need to be proactive—to “disrupt before you are disrupted”—is a common theme among management and consulting gurus. The reality, however, is very different. All strategic moves are, to a degree, reactive. Without change in the environment forcing management to react—rethink, modify and adapt their strategies—companies have no incentive to change. Without an incentive, there is no reason to change. “If it ain’t broke, don’t fix it” is a powerful modus operandi, whether it is acknowledged or not—and it’s often the rational approach.

As a follow up to my previous Facebook Ads blog on the many changes that Facebook has made to their ad platform, I want to delve a little deeper into what makes for good Facebook advertising – because as all marketers know, it is about targeting the right audience with the right message with optimal frequency to drive action. Here are a few tips to writing Facebook (or any social ads for that matter) that will convert.

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