NRG is the intersection of energy and home services. We’re driven by the idea of a smarter, cleaner, digitally-enhanced energy ecosystem—and the possibilities that it brings to the world and to the more than 7.5 million customers we serve. We provide the power to empower.
We are currently seeking to hire a Social Media Brand Advertising Manager. In this role, you will be responsible for social media marketing channels for the Direct Energy brand. You will effectively manage the strategy, planning, execution and reporting of social media organic and paid campaigns and work cross-functionally to develop campaigns that enhance brand awareness, engagement, and consideration. In addition, you will be responsible for the day-to-day management of Direct Energy’s entire landscape of social media channels, which includes Facebook, Twitter, Instagram, Tik Tok, LinkedIn and future platforms, supporting Direct Energy Texas and East region teams.
RESPONSIBILITIES:
- Manage Direct Energy’s entire landscape of social media channels, which includes Facebook, Twitter, Instagram, Tik Tok, LinkedIn and future platforms, supporting Direct Energy Texas and East region teams.
- Identify appropriate content and create content calendars for social platforms to align with business strategy
- Provide input on social post copy and social post creative to ensure it drives social KPIs and goals
- Lead development and execution of social media campaigns, working closely with the social media agency to ensure collaboration and execution of impactful advertising that builds brand awareness and consideration, driving business goals
- Drive appropriate scoping conversations with key stakeholders to develop social media content that garner successful business goals from Direct Energy’s social media channels
- Identify opportunities for social media, advertising and campaign improvements and engage in cross-functional initiatives to drive increased performance
- Develop and manage social media, advertising, and campaign project briefs/workplans and lead schedules for execution to achieve goals and quality objectives
- Monitor competitor developments and develop contingencies and make adjustments to social media campaigns, as needed
- Collect and analyze social media data to identify market trends and potentials, user biases and preferences, etc.
- Work with the Brand Advertising Sr. Manager on projects managing the execution of advertising and marketing campaigns for Direct Energy while ensuring all projects meet expected delivery deadlines
- Work with the SEO Manager to ensure SEO keywords and strategies are incorporated into social media strategy and execution
- Manager platform engagement and customer care communications
- Oversee data and performance reporting of all social media platforms, leveraging Sprinklr, Adobe and social media platforms to analyze key performance indicators to identify optimizations, pivots, insights, etc.
- Ensure campaigns are tagged and tracked appropriately to measure and optimize campaign performance
- Act as brand ambassador for the organization and ensure consistent messaging and creative across channels and campaigns
- Assist in the communication of mass advertising activity to the broader organization, and keep stakeholders informed of media schedules, creative rotations, production schedules, etc.
- Obtain requirements from internal clients on marketing initiatives, create project briefs, and brief the internal creative agency on the projects
- Manage timelines and milestones for individual projects to ensure projects stay on track
- Present assets for reviews to internal stakeholders, obtain feedback, and clearly communicate feedback to the internal creative agency
- Work with the internal creative agency to produce creative that is on strategy, on target and on brand by effectively kicking off the project, and constantly communicating with them about the status of the project and other relevant updates (ensure all creative projects follow our internal creative process)
- Manage risk, resolve issues, and take corrective action as necessary on individual projects within campaign
- Identify research opportunities, key trends, key metrics, and processes that should or should not be repeated in future campaigns
- Proactively provide solution-oriented recommendations to solve issues as they arise
- Create presentation and communication materials
- Lead special projects to address pressing business needs, as necessary
- Perform other duties as assigned
REQUIREMENTS:
- Bachelor’s degree in marketing or digital marketing or social media
- 5-7 years of experience in social media marketing, including organic and paid social media
- Social media experience with creating content, copy, and developing content strategies and campaigns, across Facebook, Instagram, Pintrest, Twitter/X, Tik Tok, LinkedIn, etc.
- Intermediate skill level with Microsoft Office products, Adobe Photoshop and Workfront, video editing software and photography skills, and the ability to learn other basic computer programs
- Experience understanding performance reporting, analyzing data, and optimizing performance (experience with Google Analytics, Sprinklr, META Ad Manager etc.)
- Strong organizational and project management skills
- Solid verbal and written communication skills
- Strong time management skills and ability to handle multiple tasks and meet deadlines
- Excellent interpersonal skills
- Ability to establish and maintain positive, professional working relationships with individuals at all levels internally and externally
- Ability to manage external vendors
- Enthusiastic team player, comfortable working in fast-paced environment
- Detail-oriented and highly organized
- Ability to develop social media content including images, videos, etc. is preferred
- Experience working in a matrixed organization with competing priorities is preferred
- Detail-oriented in all work, ability to multi-task, and solid project management skills is preferred
- Superb verbal and written communication skills are preferred
- Ability to work in a fast-paced, dynamic environment is preferred
- Agency experience or work with creative/social media agency is a plus
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability Level, Title and/or Salary may be adjusted based on the applicant’s experience or skills. Official description on file with Talent.