From February 10, 2016 11:30 am until February 10, 2016 1:15 pm
When All Your Customers Know Your Brand...How Do You Contemporize It?
The Halo Effect of The Food Network’s Partnership with Sysco Corp.
Speaker: Bill Goetz
Senior Vice President and CMO Sysco Corp.
Contemporizing a well-known brand is no simple task. We can all think of companies with major brand update blunders. So, how does one successfully influence audience opinions?
Find out from Bill Goetz, Sysco Corp.’s senior vice president and CMO, at our February luncheon. Sysco Corp., the largest U.S. food distributor and a multinational company with nearly $50 billion in annual sales, faced the challenge of its b2b audience associating the company with only institutional food services. But that’s far from the full Sysco story, as this Fortune 75 Company includes six successful business lines, including restaurants, travel and leisure. To bridge this gap, you’ll learn how Sysco Corp. sought out key partnerships, such as The Food Network, a news source for the latest business trends and ideas, to help reach its customers. Sysco also took a fresh perspective about integrating traditional advertising tools into its plan.
Feb. 10, 2016
11:30 a.m. -1:15 p.m.
1811 Briar Oaks Ln
Key luncheon take-aways:
- What are the key points to consider when contemporizing a brand?
- Why b2b should consider leveraging more traditional advertising tools into the marketing mix.
- How a company benefits from a massive team of on-the-ground ambassadors when an idea has strong employee support.
Categories: Networking Luncheons