Multicultural SIG Event: Marketing Healthcare to Hispanic Millenials: Trends and Insights
From January 26, 2016 8:00 am until January 26, 2016 10:15 am
Posted by AMA Houston
Marketing Healthcare to Hispanic Millennials: Trends and Insights
Over the next few years, Latinos will account for more than 80% of the growth in the population of 18-to 29-year-olds. This makes Latino millennials a key demographic for all marketers.
Join us on January 26th for the Houston unveiling of The Hispanic Millennial Study, a national study that seeks to develop a better understanding of Hispanic Millennials living in the United States developed by Sensis and ThinkNow Research. Dig deeper into segmentation, points of tension, and differences between U.S.-born vs. foreign-born Hispanic Millennials. The presentation will focus on healthcare, exploring attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and use of media.
Along with healthcare professionals, you will be able to gain a better understanding of how to craft your brand’s message and engage Hispanic millennials in a culturally relevant and effective way.
Karla Fernandez Parker, Managing Director at Sensis Texas
Dani Murphy, Public Affairs, The Kroger Co.
Kathryn Tees, Creative Director, Community Health Choice
Rodolfo Guerra, Executive Director, UnitedHealthcare
Beatriz Mallory, Managing Director, Sensis Health
Jose Monterrosa, Imagina Communications