The FIFA World Cup is coming to North America in 2026, and brands cannot afford to wait until the tournament arrives to start planning. Houston will be one of the official host cities, with seven matches played at NRG Park and a 40-day Fan Fest in EaDo. It is an unprecedented opportunity with foot traffic that will feel like seven Super Bowls right in our own backyard!
Join Jason Kohll, Founder and CEO, and Tamara Lupo, Chief Operating Officer of Professional Sports Partners, for an in-depth look at what brands need to do now to get ready for this global moment. Together, they will share how to build a strong, authentic strategy that engages Houston’s young, diverse, and rapidly growing soccer audience.
With decades of experience guiding high-profile sponsorships, partnerships, and fan engagement strategies, Jason and Tamara will show why brands that prepare early will be the ones that win big. They will explore how to connect authentically with fans, integrate marketing efforts across channels, and maximize impact before the first whistle blows.
Whether you’re a marketer, strategist, or business leader, you’ll leave this session with practical insights you can apply today to ensure your brand is ready when the world’s eyes turn to Houston in 2026.
Speakers
Jason Kohll
Founder and CEO, Professional Sports Partners
Jason Kohll is a veteran of the sports marketing industry with over two decades of experience advising brands on high-profile sponsorships, partnerships, and fan engagement campaigns. As Founder and CEO of Professional Sports Partners, he has established himself as one of the go-to experts in helping companies build authentic connections with sports audiences and achieve meaningful results.
Tamara Lupo
Chief Operating Officer, Professional Sports Partners
Tamara Lupo has served as COO of Professional Sports Partners since its inception in 2012. Known as the driving force behind the firm’s success, Tamara brings over 20 years of experience in the sports industry and a deep commitment to client success. She ensures each campaign is strategically designed for maximum impact, leveraging her expertise to help brands navigate complex, high-stakes marketing opportunities.
WHEN:Â
Thursday, August 21, 2025
11:30 am- 12:00 pm Networking
12:00 pm – 1:00 pm Luncheon
WHERE:Â
United Way of Greater Houston
50 Waugh Drive, Houston, TX, 77007
PARKING:Â
Free Parking Available –
ADA-accessible parking is located in the covered garage. Take the elevator down to the ground floor.
PRICING:Â
Early Bird Pricing Ends August 13
AMA Member: $45 / $50 after Early Bird
Non-Member: $60 / $70 after Early Bird
Student: $30