What’s on the agenda on October 22? Is it attending Marketing Edge? This one-day mega dose of inspiration and insight, also known as one of AMA Houston’s major yearly conferences, will feature top marketers from across the country. You’ll be able to indulge in three keynote sessions, four breakout sessions, and panels with more than 20 speakers. With all of these possibilities, you can tailor your experience to your specific interests.

Recently, we had the opportunity to interview Hernan Tagliani, one of our keynote speakers at Marketing Edge. After you hear his story, we guarantee that you’ll come away excited to attend.

FOR RELEASE
Oct. 15, 2019
8 a.m. ET         

AMA Houston Announces Marketing Edge 2019 Focused on Technology, Accessibility, Inclusion

Annual One-Day Marketing Conference Features Keynote Sessions by Ability App Founder Alex Knoll; Will Griffin, the VP of Ethics and Diversity in AI at Hypergiant; Hernan Tagliani, Leading Hispanic Communications Expert, Author

By Andy Bowden

Ever been laid off? If you’re around long enough, most of us have. It’s a fact of business life these days. A famous philosopher (or laid off marketer) once said: “It’s how you respond to adversity that makes you a better person.”

I guess so. I was out of work for 244 days recently. That’s 8 months and 5 days……but hey, who’s counting?

photo credit: Michael Rozman/Warner Brothers.

What are your plans on October 22? Whatever they are, pivot and attend Marketing Edge. This one-day mega dose of inspiration and insight, also known as one of AMA Houston’s major yearly conferences, will feature top marketers from across the nation. You’ll be able to indulge in three keynote sessions, four breakout sessions, and panels with more than 20 speakers. With all of these possibilities, you can tailor your experience to your interests.

Recently, we had the opportunity to interview Alex Knoll, one of our keynote speakers at Marketing Edge. After you hear his story, we guarantee that you’ll come away inspired by this 14-year-old entrepreneur. Without further ado:

“Experiences have now become the future of what we are selling. A marketer’s job is to be the owner and sustainer of that experience.” said Salesforce’s Principal of Marketing Insights Mathew Sweezey, our keynote speaker for the Oct. 10, 2018 luncheon.

What is the future of marketing?

Mathew Sweezey is one of the most influential marketing experts in the country, and plays a major role in shaping, improvising, and creating the future of marketing. During his talk, he emphasized that the current phase is the fastest-ever growth period in the marketing discipline. While explaining the agile and modern production methods, he stressed the fact that today is a tipping point in the marketing industry. If marketing professionals are not part of an organization that lets them follow the agile methodologies and workflow, they are at a risk of being left behind in their career.

Imagine you create a marketing/branding package for a client. Your client purchases inventory and marketing materials with the new logo you designed, only to receive a cease and desist letter in the mail a few months later, threatening a lawsuit. Your client can’t use your designs. The responsibility could trickle down to your team.

The above scenario is avoidable.

If you fail to consider trademark protections when you create designs or other brand elements, you may face what boils down to one big problem: losing money. In the best case scenario, you have to re-do all of your work and offer a refund. In the worst case scenario, your client may seek compensation for the inventory and marketing materials covered in the now-useless designs. You might also be burdened by legal fees. Not to mention, your reputation could suffer tremendously. A failure to consider trademark protection can be fatal to a marketing business.

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