For more than 90 years, the Houston Livestock Show and Rodeo has promoted and delivered a high-energy, dynamic, multi-faceted, multi-week event to build a nationally recognized brand. But, how do they do it? And, maybe more importantly – how do they keep it fresh every year?

Each industry – and company – has its share of complexities. So, imagine when the objectives are not only marketing the biggest livestock exhibition and rodeo in the world, but also introducing fresh initiatives. Striking the right balance is key between managing expectations among multiple audiences and protecting a legendary brand.

The Houston Livestock Show and Rodeo, better known as HLSR or RodeoHouston, attracts 2.5 million visitors each year. That's the very definition of success. Rather than rest on its laurels, however, HLSR continues to introduce fresh marketing initiatives to ensure continued growth and attract new generations of fans.

This Wednesday, August 8, AMA Houston will host its monthly networking luncheon, featuring a panel of RodeoHouston's professionals who are driving the recognition and reach of this legendary brand. Attendees will learn how HLSR:

  • Balances brand history with today's opportunities.
  • Uses market segmentation and consumer insights to grow new audiences.
  • Will be creating new experiences in 2019 and beyond.

Join us on Wednesday, August 8, at the Junior League of Houston for a straight-up, no-nonsense, behind-the-scenes look at how the Houston Livestock Show and Rodeo creates a brand that’s bigger than Texas. Online registration closes at noon on Tuesday, Aug 7. Register now!

New this AMA Year—more table networking and content! The presentation will start at 11:45 a.m.!

Dear AMA Community, 

In case you didn’t know, July 1 kicks off a new year for AMA Houston, and this year, I am honored, humbled, and excited to serve as your president. We have some new board members joining the team but many more are sticking around for another year.

guest post by Rinki Mukherjee

It’s been more than 10 years since I graduated from the Art Institute of Houston, aspiring to be a professional graphic designer. As I look back, I wish I had known a few things about this profession when I was entering the workforce. To celebrate 10 years as a creative professional, I decided to compile a list of 10 things I wish I knew at college graduation.

The 2018 Crystal Awards Show is a little over a week away and we can't wait to see you there! This month, you met our finalists for the 2018 Crystal Awards along with judges, Sarah Marsh-Collings and Marc Boudria.

This week, we would like to introduce you to Donna Erbs, the Chief Markering Officer for Anders CPAs + Advisors. 

The 2018 Crystal Awards Show is less than a month away. Last week, you met our finalists for the 2018 Crystal Awards along with category judge, Sarah Marsh-Collings, leading digital marketer and digital marketing consultant for babelmonkey.

This week, we would like to introduce you to Marc Boudria, VP of AI for HyperGiant, a machine intelligence solutions company based in Austin.

The 2018 Crystal Awards is less than a month away, and now that you've met our finalists it's time to meet the judges who will select this year's winners. Leading up to the gala and award show, we will introduce a new judge each week, and in addition to getting to know them, you’ll learn more about what it takes to become a Crystal Awards Winner.

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