“Experiences have now become the future of what we are selling. A marketer’s job is to be the owner and sustainer of that experience.” said Salesforce’s Principal of Marketing Insights Mathew Sweezey, our keynote speaker for the Oct. 10, 2018 luncheon.

What is the future of marketing?

Mathew Sweezey is one of the most influential marketing experts in the country, and plays a major role in shaping, improvising, and creating the future of marketing. During his talk, he emphasized that the current phase is the fastest-ever growth period in the marketing discipline. While explaining the agile and modern production methods, he stressed the fact that today is a tipping point in the marketing industry. If marketing professionals are not part of an organization that lets them follow the agile methodologies and workflow, they are at a risk of being left behind in their career.

Imagine you create a marketing/branding package for a client. Your client purchases inventory and marketing materials with the new logo you designed, only to receive a cease and desist letter in the mail a few months later, threatening a lawsuit. Your client can’t use your designs. The responsibility could trickle down to your team.

The above scenario is avoidable.

If you fail to consider trademark protections when you create designs or other brand elements, you may face what boils down to one big problem: losing money. In the best case scenario, you have to re-do all of your work and offer a refund. In the worst case scenario, your client may seek compensation for the inventory and marketing materials covered in the now-useless designs. You might also be burdened by legal fees. Not to mention, your reputation could suffer tremendously. A failure to consider trademark protection can be fatal to a marketing business.

For more than 90 years, the Houston Livestock Show and Rodeo has promoted and delivered a high-energy, dynamic, multi-faceted, multi-week event to build a nationally recognized brand. But, how do they do it? And, maybe more importantly – how do they keep it fresh every year?

Each industry – and company – has its share of complexities. So, imagine when the objectives are not only marketing the biggest livestock exhibition and rodeo in the world, but also introducing fresh initiatives. Striking the right balance is key between managing expectations among multiple audiences and protecting a legendary brand.

Dear AMA Community, 

In case you didn’t know, July 1 kicks off a new year for AMA Houston, and this year, I am honored, humbled, and excited to serve as your president. We have some new board members joining the team but many more are sticking around for another year.

guest post by Rinki Mukherjee

It’s been more than 10 years since I graduated from the Art Institute of Houston, aspiring to be a professional graphic designer. As I look back, I wish I had known a few things about this profession when I was entering the workforce. To celebrate 10 years as a creative professional, I decided to compile a list of 10 things I wish I knew at college graduation.

The 2018 Crystal Awards Show is a little over a week away and we can't wait to see you there! This month, you met our finalists for the 2018 Crystal Awards along with judges, Sarah Marsh-Collings and Marc Boudria.

This week, we would like to introduce you to Donna Erbs, the Chief Markering Officer for Anders CPAs + Advisors. 

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