Guest Post By: Christian Brown, Co-Founder/Owner at BrightCatch Media

There are no golden tickets. There is no secret sauce. If you’re looking for a quick answer it’s not in this blog. Still reading? Great! Here’s a look inside the Houston marketing, advertising, media industry – the good, the bad, the ugly.

This week our city has shown its true colors. Amid the utter pain and devastation, we have come together as one community to help each other live and heal. We have opened our homes, our businesses and our hearts. We have shown our resilience and our strength.

For resources related to assistance or giving, please visit any of our local news sources.
ABC 13
CBS Houston
Houston Public Media
Houston Chronicle

Thank you for those of you have reached out to us. We greatly appreciate your support.

We are, and will continue to be, #HoustonStrong.

- The AMA Houston Family

The 2017 Crystal Awards may be behind us, but AMA Houston professionals have the Marketer of the Year Award (MOTY) to look forward to. The award recognizes marketing teams for doing what they do best: branding a company, researching a new audience, and growing a successful business. Read more about MOTY and how it differs from Crystals here.

Three-time winner, Fredrica Cudjoe, director of B2B communications at Phillips 66 Company, knows exactly what it takes to win. With eight Crystal Awards also in her team’s trophy cabinet, Cudjoe spoke with AMA Houston about what it takes to succeed in marketing communications, and what it takes to win a MOTY.

Most great ideas start with a simple conversation. AMA Houston strives to bring these ideas forward through constant community and collaboration with our members. This month, Ben Cohen, AMA Houston member and VP at Denneen & Company, shares his conversation with David Oksman, Head of Global Strategic Communications and U.S. Activation at Reebok. Here, Oksman shares his ideas on everything from gaining consumer insights, to his goals for improving marketing metrics and what good marketing looks like.

Have you heard? Houston is the American city of the future. As residents, we should take great pride in the diversity and opportunities available in our city. As professionals, we have our work cut out for us. Luckily for you, AMA Houston is creating an oasis for weary professionals with the Marketing Edge Conference.

What makes great marketing? There are a lot of ways of breaking it down. Fortunately, AMA Houston has two top awards that recognize the many achievements of those in the community. It wasn’t enough to host Houston’s largest marketing event—The Crystal Awards Gala. We’re inviting the city back for another night with the crème de la crème of marketing professionals at Marketer of the Year (MOTY).

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