Guest post by Camille Corales, Graduating Senior at The University of Houston

It’s not every day that students will throw themselves out of their comfort zone, but if you’re ready to dive in--head first into the business world-- here are some tips I suggest for making the most out of AMA Houston:

Karen Contos, PROS Interim Head of Marketing, presented key insights at the November 2017 Networking Luncheon about the rapidly evolving B2B buying experience and detailed how incorporating machine learning and artificial intelligence into your marketing strategy can reap rewards for your company in the age of modern commerce.

By Shavonnah Roberts Schreiber, Managing Director, SNR Creative

If we were friends and I told you I was building a house from the ground up, but I did not have any blueprints? You would probably check my temperature to be sure I was not ill. Not that building a house is a bad goal, but building a house without a blueprint is a terrible idea - much like deploying a horde of marketing tactics without a strategy.

On February 8, AMA Houston will host a special event to help marketing teams prepare for Crystal Awards judging. Our panelist of past winners from across the industry will give a packed room some insights into what sets stellar entries apart from the rest. Here are our top four takeaways from last year’s event:

2017 affected our members and fellow Houstonians in many unexpected ways. As a community of creatives over 1,000 strong, it’s up to us to lead our city into 2018. Last year, we saw the city come together under the rally cry of #Houston Strong. Our neighbors, friends and Houston’s finest set a higher expectation of community and excellence. During the 2018 Crystal Awards, were saying that from now on, it’s up to us to lead the charge by showing excellence in all we do. As a 2018 Crystal Award sponsor, you have the ability to lead this inspired community from heartbreak to triumph.

Guest Post by Steven Leeper, founder and owner of Matchstick

In one way or another, we are all in sales -- whether we’re selling a product, an idea, or a job candidate, or putting ourselves forward for a job. I recently gave a talk as a part of the Prison Entrepreneurship Program (PEP, an amazing Texas-based organization that offers a competitive entrepreneurship program to incarcerated men) on “Selling without being Salesy.” Here are some of my pro tips on setting yourself apart as a salesperson.

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