1. David Reid, Chief Marketing Officer at National Oilwell Varco.

David is a sought-after, best practices speaker. He is known for his ability to motivate large groups and provide leadership growth and development. A few keys to David’s success are his unique career journey, a near-death experience, and his ability to think differently. David also is an energy executive who reports directly to the CEO of one Houston’s largest multinational corporations.

What marketer can afford to miss hearing from a game changer?

Customer Experience, commonly known as CX, has become a more crucial part of the marketing process than ever before. In fact, according to IT research and advisory company, Gartner, 89% of businesses will soon compete mainly on customer experience.

Why is it so important, and what exactly is CX? To answer these questions, let’s first go back for a moment to a simpler era. One when there was no social media, no Internet, and when people’s sole interaction with a product or service was in a store. Of course back then CX existed, but it was not as involved. It could have been as simple as having a nice store and nice owner who treated customers well. Customers did not have as many choices when deciding between products, and there was frequently not much transparency on the part of the company. This led to “blind-faith” brand loyalty.

AMA Houston Gives Back

That’s what it means to be an AMA Houston Gives Back volunteer!

Did you know your marketing expertise could make Houston stronger and better for all — without making a career change? Actually, that’s the essence behind the American Marketing Association (AMA) Houston Gives Back program. We, as AMA members, have the conduit to make a tangible community difference without stretching us beyond capacity. And at the end of the day, don’t we all want to leave the world a better place than we found it? You can help in two ways: Nominate worthy non-profit organizations for grants and donate your time to grant recipients as a marketing volunteer.

The AMA Houston’s 30th Annual Crystal Awards honors the best in the field of marketing. With 100 marketing categories, you have an opportunity to showcase to the world how your work delivers results and join an elite group of top marketers from the past 30 years. Consider a Crystal Award an Oscar in the world of marketing.

For years, our sense of motivation has been characterized by how we think about performance and behavior change. The result of this has been a bias toward solving performance issues using a variety of strategies that essentially boil down to a mix of motivation and discipline.

This all seems fairly logical. The problem is that these are both short-term strategies. After all, no one is motivated all of the time, and certainly we are not disciplined in every sphere of our lives.

In other words, these twin strategies are designed for a world of ideals and, as a result, we end up with delusional thinking about our own performance and that of others. We either see ourselves as logical and possessing excellent judgment, or else we admit to an emotional bias then assert this as an asset.

Set the Game and Your Career with AMA

Have you ever wondered what launches the skyrocketing careers of local marketers? One reoccurring factor propelling career success is volunteering for AMA Houston. Find out why through our monthly personal interview blog featuring an AMA leader. To kick off this new series, let’s start at the top with a question-and-answer interview with Michelle Le Blanc, current AMA Houston president.

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