For some firms, serving a niche market in the past offered a competitive advantage. But now, this has become a strategic necessity for all businesses to lure new customers and entice existing customers to come back for more. The question becomes, how should businesses know which segment of the market to focus?

On February 10, the AMA Academy will present a two part event that will teach attendees real-world techniques for identifying the right segment for their product or service.

Each spring, AMA Houston hands out Crystal Awards to the Texas’ top marketers in categories ranging from print and radio spots to website design, social media advertising and everything in between. The awards gala is the largest marketing event in Houston and is attended by more than 650 marketing professionals from almost every industry in Houston. Last year’s event saw a 38% increase in attendance and we hope to continue that upward momentum with the 2017 gala.

As a nonprofit organization, AMA Houston relies on the generosity of cash and in-kind sponsors to provide training and networking events throughout the year, and the Crystal Awards is no exception. The sheer size of the event requires more sponsorship dollars than any other event we produce, but the return is much bigger as well.

At just 25, Kathleen Perley founded Decode Digital, a digital marketing agency dedicated to continual evolution within the industry. Three years later, the 28-year-old Houstonian heads the agency of 15 employees, and it’s already earned 15 Crystal Awards from the American Marketing Association of Houston.

With projected annual revenues of $3 million, it’s safe to say that Perley and Decode Digital are here to stay.

In her free time, Perley promotes the advancement of young women in the corporate world through partnering with a number of organizations including her alma mater, Duchesne Academy of the Sacred Heart in Houston. She’s also actively participated with the Houston chapter of the Susan G. Komen Foundation and the Mutton Bustin’ Committee of the Houston Livestock Show and Rodeo.

Join us October 24th in celebrating the achievements of Houston’s leading marketers at the Marketer of the Year awards. At the event you'll have an opportunity to bid on a dinner with one of seven Houston business legends in the Legendary Dinner Silent Auction. Auction winners will enjoy a one-on-one dinner with one of our city's foremost business leaders!

Become a Luncheon Sponsor!

We're looking for sponsors for our upcoming monthly luncheons, but we only have a few spaces left. Our upcoming speakers include CMOs from:

Houston Astros
Kendra Scott Jewelry
Houston Zoo

Sponsoring our events gives you the unique opportunity to not only reach your targeted audience but also to support the Houston-area community. AMA offers a wide variety of sponsorship levels for all of our events including monthly luncheons, AMA Academy, and signature events.

Sponsors Enjoy the Following Benefits:

  • Reach a targeted audience of more than 8,000 subscribers
  • Unique and prominent networking opportunities
  • Professional development for employees
  • Support of AMA Houston's Give Back program, benefiting local charities and student scholarships

Ready to sign up?

Check out all of our sponsorship opportunities by visiting our sponsor page.

Simple Digital Survey Questions to get you Started

Are you collecting feedback from your site visitors? Understanding how well your website is satisfying visitors is important because it can lead to increased sales for your business. Finding out what you can do to make it better is the logical next step. A no brainer. But just getting started is often the tough part.

There are many free and inexpensive digital survey tools on the market, e.g., Survey Monkey, Typeform, and Others. Googling ‘Free Digital Survey Tools’ brings up several ads and links to blog posts. Take some time to choose a digital survey tool. Then work with your website vendor to make sure the code for the tool you pick can be easily added to your website. In most cases the code only needs to go on one page of the site, within the ‘header.’ A simple task for an IT professional.

The challenge comes with coming up with useful survey questions in which results can lead to actionable changes. Below I recommend some ‘Rules of Thumb’ and some basic questions to get started.

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