When it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns using a channel like e-mail, U.S. marketers have the benefit of working in the most prolific, efficient data market in the world.

The U.S. has more than 200 times more data available per capita than any other market. CMOs and senior marketers in the U.S. can count on the ideal combination of market dynamics:

-Low hurdles related to data privacy and data compliance

-A vast array of data providers offering specific, comprehensive, granular data options

-Relatively inexpensive and consistent pricing across the board

-The ability to obtain and deploy the data quickly, and with very few executional problems.

The need to be proactive—to “disrupt before you are disrupted”—is a common theme among management and consulting gurus. The reality, however, is very different. All strategic moves are, to a degree, reactive. Without change in the environment forcing management to react—rethink, modify and adapt their strategies—companies have no incentive to change. Without an incentive, there is no reason to change. “If it ain’t broke, don’t fix it” is a powerful modus operandi, whether it is acknowledged or not—and it’s often the rational approach.

As a follow up to my previous Facebook Ads blog on the many changes that Facebook has made to their ad platform, I want to delve a little deeper into what makes for good Facebook advertising – because as all marketers know, it is about targeting the right audience with the right message with optimal frequency to drive action. Here are a few tips to writing Facebook (or any social ads for that matter) that will convert.

Thinking of starting an email marketing campaign for your business? Here’s the email marketing campaign that won this year’s AMA Houston’s Crystal Award for Email Communication Campaign for a second year in a row. We’re proud to have partnered with Fit Couture, an online women’s fitness clothing retailer, to create such a successful campaign. Here’s the case study for the award-winning work done for the Spring Email Marketing Campaign for Fit Couture.

Facebook soft-launched a new tool called “Business Manager” in late 2014 that intends to allow these high-octane brand/business users to track those activities all in one place — Business Manager. What’s more, they’ve been rolling out many new changes to their Ad Accounts structure and tools to give advertisers more insights into audiences so we can be more strategic in our targeting. Here are a few different tools that I’ve come to rely on in creating and optimizing campaigns for our clients’ Facebook advertising campaigns.

Gaining new social media followers is a major challenge for many brands due to the cost and energy associated with attracting social fans.

An effective remedy to this challenge is co-marketing.

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