In the business-to-business world, there still seems to be a reluctance to take social media seriously enough to make it work as a medium for communicating brand messages. It’s been my experience that many B2B companies handle social media one of two ways: 1.) Somewhat haphazardly, with no formal structure, strategy or guidelines, or 2.) They neglect it all together.

As we are well into 2015, many of us marketers may have resolved to do a better job of measuring metrics. Measuring metrics can be a daunting task – especially if you’ve never done it before. And for seasoned marketers, you want to ensure that it’s not just an exercise – you need to know that what you’re measuring makes sense for your business.

It’s a challenging market and your company is trying to get work done. You need your employees to get on board and help you achieve your goals together. It’s easy right? Send a few emails, call a couple of meetings and everyone knows what’s going on.

Not quite.

Internal communications is one of the more difficult areas of corporate communications to harness. Not because employees don’t pay attention, or don’t care, but because they are overwhelmed, work remotely or have a listening/learning style that isn’t one size fits all.

Post by: Susan Simon, Conversation Starter, Savage Brands

Last month’s AMA Houston Energy SIG addressed the question: As marketers and branding professionals, how do we reach consumers that have come to expect technology to be a part of every aspect of their lives? Presenters from Phillips 66 and Baker Hughes shared ways that their company is engaging internal and external audiences with innovative technology.

Join Our Mailing List

Connect With Us

facebooktwitterlinkedingoogle plusyoutube