Facebook soft-launched a new tool called “Business Manager” in late 2014 that intends to allow these high-octane brand/business users to track those activities all in one place — Business Manager. What’s more, they’ve been rolling out many new changes to their Ad Accounts structure and tools to give advertisers more insights into audiences so we can be more strategic in our targeting. Here are a few different tools that I’ve come to rely on in creating and optimizing campaigns for our clients’ Facebook advertising campaigns.

Gaining new social media followers is a major challenge for many brands due to the cost and energy associated with attracting social fans.

An effective remedy to this challenge is co-marketing.

Email marketing is one of the most effective online marketing techniques because it connects you with your target audience. By having a newsletter signup on your website, you give users an opportunity to stay in touch with you. However, you want to engage your readers and encourage them to read your emails, and keep them connected with you.

In the business-to-business world, there still seems to be a reluctance to take social media seriously enough to make it work as a medium for communicating brand messages. It’s been my experience that many B2B companies handle social media one of two ways: 1.) Somewhat haphazardly, with no formal structure, strategy or guidelines, or 2.) They neglect it all together.

As we are well into 2015, many of us marketers may have resolved to do a better job of measuring metrics. Measuring metrics can be a daunting task – especially if you’ve never done it before. And for seasoned marketers, you want to ensure that it’s not just an exercise – you need to know that what you’re measuring makes sense for your business.

It’s a challenging market and your company is trying to get work done. You need your employees to get on board and help you achieve your goals together. It’s easy right? Send a few emails, call a couple of meetings and everyone knows what’s going on.

Not quite.

Internal communications is one of the more difficult areas of corporate communications to harness. Not because employees don’t pay attention, or don’t care, but because they are overwhelmed, work remotely or have a listening/learning style that isn’t one size fits all.

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