"We fear change," said Chris Ferris, VP of Marketing at BubbleUp at the AMA Houston June Academy. At Texas Children's Hospital, Ferris successfully proved the importance of social media to senior leadership by addressing their fears about using social media. He convinced them that the feedback received would help them create a better product and deliver a greater service to current and potential customers. After making his case, the organization grew from no social media presence to staffing two full-time marketers.

Starting with her tenure at Houston First Corporation over 14 years ago, CMO Holly Clapham-Rosenow shared with attendees of the AMA Houston June Luncheon how she and her team developed their organization into the nationally acclaimed Convention and Visitors Bureau (CVB) it is today. She stated their path to success started after the high of hosting the 2014 Super Bowl wore off, when she noticed major challenges her organization had yet to face.

In today's digital era, there's a fascination with leveraging new marketing concepts, digital technologies and tactics to reach your audience. Customers are communicating in a multi-directional, non-linear fashion with the firm as well as its customers and prospects through a plethora of social media communities. Ultimately, this is making the customer experience and journey increasingly more engaging and social. Yet, this is also creating a managerial challenge as some customer segments may be very fragmented or very expensive to reach and serve. Pitch the wrong, or a weak, strategy, to your leadership and your potential growth and return on investment are likely to go south. Worse yet, your venture may even fail completely.

Thus, the push to implement new technology and digital strategies into marketing efforts runs rampant. It may come from a new client or a member of C-Suite requesting adoption a new social media channel or app. On the other hand, it may come directly from you and your marketing team as you push for leading edge online marketing initiatives. Inevitably, there are roadblocks to leading change in digital marketing efforts, and AMA Academy’s event on June 20 will provide you insight and tools to jump those hurdles and effectively implement new and dynamic marketing efforts.

Each year, AMA Houston distributes a minimum of one third of net income in the form of AMAHGB Grants funding marketing efforts of local non-profit organizations. The grant program has long been the cornerstone of this program and continues to transform and open doors for recipients.

If you have taken advantage of the many luncheons, happy hours or professional development events hosted by AMA Houston, then it’s safe to say you know all about the perks of being an active member. But what if there was an even better way to maximize the value of your membership? While volunteering allows you to give back to our organization, the growth opportunities that you stand to gain as a volunteer are limitless. See what our very own volunteers have to say about working with one of the largest AMA chapter’s in the country.

Exposure

Halie Dittemore, Director of Volunteers for AMA, shares some of her takeaways of the benefits of volunteering. “Our chapter is pretty one of a kind. There are so many different people a part of AMA. I’ve met people in the construction industry all the way to publishing. It’s exciting to belong to a group of individuals with such differing opinions and backgrounds. ” Event registration volunteer, Chris Proulx, notes his own advantages of volunteering. “You get to attend remarkable events, gain knowledge, and keep up with the trends going on in the marketplace, all for free.” With the amount of diversity, and potential to attend events at no cost, the opportunities to learn and gain fresh perspectives as an AMA volunteer are endless.

Entries have been judged. The finalists have been announced. Now, 336 finalists representing more than 120 Houston companies await the arrival of the 2017 American Marketing Association (AMA) Houston Crystal Awards Gala on May 11. That night, winners will be announced, trophies will be handed out, and a new class will join the ranks of Houston’s elite marketers. The Crystal Awards Gala is Houston’s largest marketing event—attended by the marketing crème de la crème from virtually every industry and career level.

After accepting a record-breaking (and website-crashing!) number of award submissions, the Crystals’ organizing committee assembled many of the brightest marketing minds from across the country to judge the cache of brilliant entries.

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