The AMA Houston’s 30th Annual Crystal Awards honors the best in the field of marketing. With 100 marketing categories, you have an opportunity to showcase to the world how your work delivers results and join an elite group of top marketers from the past 30 years. Consider a Crystal Award an Oscar in the world of marketing.

For years, our sense of motivation has been characterized by how we think about performance and behavior change. The result of this has been a bias toward solving performance issues using a variety of strategies that essentially boil down to a mix of motivation and discipline.

This all seems fairly logical. The problem is that these are both short-term strategies. After all, no one is motivated all of the time, and certainly we are not disciplined in every sphere of our lives.

In other words, these twin strategies are designed for a world of ideals and, as a result, we end up with delusional thinking about our own performance and that of others. We either see ourselves as logical and possessing excellent judgment, or else we admit to an emotional bias then assert this as an asset.

Set the Game and Your Career with AMA

Have you ever wondered what launches the skyrocketing careers of local marketers? One reoccurring factor propelling career success is volunteering for AMA Houston. Find out why through our monthly personal interview blog featuring an AMA leader. To kick off this new series, let’s start at the top with a question-and-answer interview with Michelle Le Blanc, current AMA Houston president.

Networking. It’s that thing many of us feel we have to do, but love to hate. After all, if your professional success is tied in part to who you know, then don’t you need to keep expanding who you know? Well...actually, yes you do! Networking is indeed an important pathway to expanding influence, connections and opportunities. Then why, for most of us, does it feel so darn uncomfortable? Here’s my theory:

Technology is always changing, and new features, tools, and toys show up all of the time. However, many times we forget about some of the basics that really produce better results. I find it hard to believe that in 2015 many non-profit websites are lacking the 5 things presented here, but many do. For that reason, we present the 5 website Must-Haves in 2015!

When it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns using a channel like e-mail, U.S. marketers have the benefit of working in the most prolific, efficient data market in the world.

The U.S. has more than 200 times more data available per capita than any other market. CMOs and senior marketers in the U.S. can count on the ideal combination of market dynamics:

-Low hurdles related to data privacy and data compliance

-A vast array of data providers offering specific, comprehensive, granular data options

-Relatively inexpensive and consistent pricing across the board

-The ability to obtain and deploy the data quickly, and with very few executional problems.

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