At just 25, Kathleen Perley founded Decode Digital, a digital marketing agency dedicated to continual evolution within the industry. Three years later, the 28-year-old Houstonian heads the agency of 15 employees, and it’s already earned 15 Crystal Awards from the American Marketing Association of Houston.

With projected annual revenues of $3 million, it’s safe to say that Perley and Decode Digital are here to stay.

In her free time, Perley promotes the advancement of young women in the corporate world through partnering with a number of organizations including her alma mater, Duchesne Academy of the Sacred Heart in Houston. She’s also actively participated with the Houston chapter of the Susan G. Komen Foundation and the Mutton Bustin’ Committee of the Houston Livestock Show and Rodeo.

Join us October 24th in celebrating the achievements of Houston’s leading marketers at the Marketer of the Year awards. At the event you'll have an opportunity to bid on a dinner with one of seven Houston business legends in the Legendary Dinner Silent Auction. Auction winners will enjoy a one-on-one dinner with one of our city's foremost business leaders!

Become a Luncheon Sponsor!

We're looking for sponsors for our upcoming monthly luncheons, but we only have a few spaces left. Our upcoming speakers include CMOs from:

Houston Astros
Kendra Scott Jewelry
Houston Zoo

Sponsoring our events gives you the unique opportunity to not only reach your targeted audience but also to support the Houston-area community. AMA offers a wide variety of sponsorship levels for all of our events including monthly luncheons, AMA Academy, and signature events.

Sponsors Enjoy the Following Benefits:

  • Reach a targeted audience of more than 8,000 subscribers
  • Unique and prominent networking opportunities
  • Professional development for employees
  • Support of AMA Houston's Give Back program, benefiting local charities and student scholarships

Ready to sign up?

Check out all of our sponsorship opportunities by visiting our sponsor page.

Simple Digital Survey Questions to get you Started

Are you collecting feedback from your site visitors? Understanding how well your website is satisfying visitors is important because it can lead to increased sales for your business. Finding out what you can do to make it better is the logical next step. A no brainer. But just getting started is often the tough part.

There are many free and inexpensive digital survey tools on the market, e.g., Survey Monkey, Typeform, and Others. Googling ‘Free Digital Survey Tools’ brings up several ads and links to blog posts. Take some time to choose a digital survey tool. Then work with your website vendor to make sure the code for the tool you pick can be easily added to your website. In most cases the code only needs to go on one page of the site, within the ‘header.’ A simple task for an IT professional.

The challenge comes with coming up with useful survey questions in which results can lead to actionable changes. Below I recommend some ‘Rules of Thumb’ and some basic questions to get started.

 

1. David Reid, Chief Marketing Officer at National Oilwell Varco.

David is a sought-after, best practices speaker. He is known for his ability to motivate large groups and provide leadership growth and development. A few keys to David’s success are his unique career journey, a near-death experience, and his ability to think differently. David also is an energy executive who reports directly to the CEO of one Houston’s largest multinational corporations.

What marketer can afford to miss hearing from a game changer?

Customer Experience, commonly known as CX, has become a more crucial part of the marketing process than ever before. In fact, according to IT research and advisory company, Gartner, 89% of businesses will soon compete mainly on customer experience.

Why is it so important, and what exactly is CX? To answer these questions, let’s first go back for a moment to a simpler era. One when there was no social media, no Internet, and when people’s sole interaction with a product or service was in a store. Of course back then CX existed, but it was not as involved. It could have been as simple as having a nice store and nice owner who treated customers well. Customers did not have as many choices when deciding between products, and there was frequently not much transparency on the part of the company. This led to “blind-faith” brand loyalty.

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