Within the past decade, omni-channel marketing has grown. The digital era alone has multiplied to include mobile, email, video, organic search, social media, display advertising and digital broadcast. While this has created unparalleled opportunities for businesses to reach targets and strengthen relationships, it has also added layers of complexity.

Today, it is no longer a simple mix of brick and mortar integration, or even “bricks and clicks” integration. Rather, with the advancement of social media, mobile media, always-on communications, the Internet of Things and multi-channel markets, the new catchphrase is “omni-channel.” Yet, some marketers still insist on managing each channel separately. They struggle to keep the messaging and strategy seamless as well as control waste by setting budgets based on individual key performance indicators (KPIs).

AMA Houston is lucky to have exceptional talent around every corner of our organization. These days, to be an efficient marketing professional you need to be able to do a little bit of everything. You need to become a Swiss Army knife marketer.

This subject has been brought up at many of our recent chapter events, and we are pleased that Nicole Elliott, vice president of communications with AMA Houston, has been recognized for her incredible adaptability and ingenuity in The Marketing Swiss Army Knife, a blog by Rinki Mukherjee, director of special events-marketing with AMA Houston and contributor to bizlatte.com. Mukherjee writes, " I see Nicole as a marketing professional who can run an organization’s entire marketing department by herself. Whether it’s project management, working with sales team, scheduling social media posts, writing an email blast or creating a graphic, she can do it all."

Mukherjee connected with Elliott on her success and what other marketers can learn from it. Read the interview below.

Each spring, AMA Houston hands out Crystal Awards to the Texas’ top marketers in categories ranging from print and radio spots to website design, social media advertising and everything in between. The awards gala is the largest marketing event in Houston and is attended by more than 650 marketing professionals from almost every industry in Houston. Last year’s event saw a 38% increase in attendance and we hope to continue that upward momentum with the 2017 gala.

As a nonprofit organization, AMA Houston relies on the generosity of cash and in-kind sponsors to provide training and networking events throughout the year, and the Crystal Awards is no exception. The sheer size of the event requires more sponsorship dollars than any other event we produce, but the return is much bigger as well.

Join us October 24th in celebrating the achievements of Houston’s leading marketers at the Marketer of the Year awards. At the event you'll have an opportunity to bid on a dinner with one of seven Houston business legends in the Legendary Dinner Silent Auction. Auction winners will enjoy a one-on-one dinner with one of our city's foremost business leaders!

Become a Luncheon Sponsor!

We're looking for sponsors for our upcoming monthly luncheons, but we only have a few spaces left. Our upcoming speakers include CMOs from:

Houston Astros
Kendra Scott Jewelry
Houston Zoo

Sponsoring our events gives you the unique opportunity to not only reach your targeted audience but also to support the Houston-area community. AMA offers a wide variety of sponsorship levels for all of our events including monthly luncheons, AMA Academy, and signature events.

Sponsors Enjoy the Following Benefits:

  • Reach a targeted audience of more than 8,000 subscribers
  • Unique and prominent networking opportunities
  • Professional development for employees
  • Support of AMA Houston's Give Back program, benefiting local charities and student scholarships

Ready to sign up?

Check out all of our sponsorship opportunities by visiting our sponsor page.

Simple Digital Survey Questions to get you Started

Are you collecting feedback from your site visitors? Understanding how well your website is satisfying visitors is important because it can lead to increased sales for your business. Finding out what you can do to make it better is the logical next step. A no brainer. But just getting started is often the tough part.

There are many free and inexpensive digital survey tools on the market, e.g., Survey Monkey, Typeform, and Others. Googling ‘Free Digital Survey Tools’ brings up several ads and links to blog posts. Take some time to choose a digital survey tool. Then work with your website vendor to make sure the code for the tool you pick can be easily added to your website. In most cases the code only needs to go on one page of the site, within the ‘header.’ A simple task for an IT professional.

The challenge comes with coming up with useful survey questions in which results can lead to actionable changes. Below I recommend some ‘Rules of Thumb’ and some basic questions to get started.

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