We've all questioned whether sponsoring an event is a good use of time and resources. The measured feedback may not be as straightforward as the statistics gained from an online advertising campaign, but sponsoring an event in your industry can be just as targeted. We sat down with Gavin Marks, Principal at Decode Digital Marketing, and discussed why Decode chooses to sponsor the AMA Houston Crystals Awards every year.

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Knowing you're awesome isn't always enough, you need an award every once in a while. As marketers, we are always looking for ways to differentiate our product, brand, or our own talents. Each spring, AMA Houston hands out almost 100 Crystal Awards to Texas' best and brightest marketers. The Crystal Awards gala is the largest marketing event in Houston and is attended by more than 650 marketing professionals from almost every industry. Being a finalist and winning a Crystal Award can help you differentiate yourself and your company. Need more reasons to enter? How about these:

Guest post by Camille Corales, Graduating Senior at The University of Houston

It’s not every day that students will throw themselves out of their comfort zone, but if you’re ready to dive in--head first into the business world-- here are some tips I suggest for making the most out of AMA Houston:

Karen Contos, PROS Interim Head of Marketing, presented key insights at the November 2017 Networking Luncheon about the rapidly evolving B2B buying experience and detailed how incorporating machine learning and artificial intelligence into your marketing strategy can reap rewards for your company in the age of modern commerce.

By Shavonnah Roberts Schreiber, Managing Director, SNR Creative

If we were friends and I told you I was building a house from the ground up, but I did not have any blueprints? You would probably check my temperature to be sure I was not ill. Not that building a house is a bad goal, but building a house without a blueprint is a terrible idea - much like deploying a horde of marketing tactics without a strategy.

On February 8, AMA Houston will host a special event to help marketing teams prepare for Crystal Awards judging. Our panelist of past winners from across the industry will give a packed room some insights into what sets stellar entries apart from the rest. Here are our top four takeaways from last year’s event:

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