2017 affected our members and fellow Houstonians in many unexpected ways. As a community of creatives over 1,000 strong, it’s up to us to lead our city into 2018. Last year, we saw the city come together under the rally cry of #Houston Strong. Our neighbors, friends and Houston’s finest set a higher expectation of community and excellence. During the 2018 Crystal Awards, were saying that from now on, it’s up to us to lead the charge by showing excellence in all we do. As a 2018 Crystal Award sponsor, you have the ability to lead this inspired community from heartbreak to triumph.

Guest Post by Steven Leeper, founder and owner of Matchstick

In one way or another, we are all in sales -- whether we’re selling a product, an idea, or a job candidate, or putting ourselves forward for a job. I recently gave a talk as a part of the Prison Entrepreneurship Program (PEP, an amazing Texas-based organization that offers a competitive entrepreneurship program to incarcerated men) on “Selling without being Salesy.” Here are some of my pro tips on setting yourself apart as a salesperson.

Guest Post by Kerry Chrapliwy, Co-Founder of WOND3R

Never before have so many people been connected in this great, big world! Social Media is not only changing the way we communicate, but what we communicate. People only share what tickles their fancy - but this begs the question: how do we measure this engagement?

AMA Houston awarded Children’s Museum of Houston Marketer of the Year, Monday, December 4, at the Houston Museum of Natural Science. Of 54 finalists announced earlier in November, Children’s Museum of Houston was also awarded the category win in Arts, and distinguished itself amongst 19 other finalists who were also awarded category wins during the award show.

Each year, the American Marketing Association recognizes outstanding achievements of its chapters with the Chapter Excellence Awards. AMA Houston chapter is honored to announce that we have been named Gold Chapter of the year, the Chapter Excellence Awards highest honor.

Join AMA Houston for our November Luncheon, November 8, 2017, when Karen Contos with PROS will present key insights about the rapidly evolving B2B buying experience and the necessary changes today’s sellers must employ to compete and thrive. Register today.

"Honey, I'm 64, grandmother of four, but I'm not dead yet," said one Palais Royal customer in response to being asked if she shopped for herself. Stage Store Inc. CMO, Bill Gentner, the company that owns Palais Royal, shared this insight with AMA Houston members at the October Luncheon. This was one of the insights Gentner also introduced to Stage when he was brought in to address their falling market share. After digging into their research, he learned he needed to challenge internal perceptions of their top customer and how to reach their true following.

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