Guest Post by Kerry Chrapliwy, Co-Founder of WOND3R

Never before have so many people been connected in this great, big world! Social Media is not only changing the way we communicate, but what we communicate. People only share what tickles their fancy - but this begs the question: how do we measure this engagement?

AMA Houston awarded Children’s Museum of Houston Marketer of the Year, Monday, December 4, at the Houston Museum of Natural Science. Of 54 finalists announced earlier in November, Children’s Museum of Houston was also awarded the category win in Arts, and distinguished itself amongst 19 other finalists who were also awarded category wins during the award show.

Each year, the American Marketing Association recognizes outstanding achievements of its chapters with the Chapter Excellence Awards. AMA Houston chapter is honored to announce that we have been named Gold Chapter of the year, the Chapter Excellence Awards highest honor.

Join AMA Houston for our November Luncheon, November 8, 2017, when Karen Contos with PROS will present key insights about the rapidly evolving B2B buying experience and the necessary changes today’s sellers must employ to compete and thrive. Register today.

"Honey, I'm 64, grandmother of four, but I'm not dead yet," said one Palais Royal customer in response to being asked if she shopped for herself. Stage Store Inc. CMO, Bill Gentner, the company that owns Palais Royal, shared this insight with AMA Houston members at the October Luncheon. This was one of the insights Gentner also introduced to Stage when he was brought in to address their falling market share. After digging into their research, he learned he needed to challenge internal perceptions of their top customer and how to reach their true following.

There are seven big problems every marketer will face, and one problem everyone—no matter what your industry—will face, says Professor Bernard Jaworski, the Peter F. Drucker Chair in Management and the Liberal Arts at the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University.

Of all the daunting social issues for a young non-profit to tackle, educational access is as tough as they come. Students want to go to college, but the cost of higher education makes it difficult for many to complete a degree. While previous generations reminisce about summers spent working to pay for undergrad courses, new enrollees would have to work 22-hour days to cover the average college costs. No easy feat on a camp counselor’s schedule.

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