Social media is ever-evolving, and significant changes often come without much warning. If you don’t log in on a regular basis or are not active in social media management, you’ll likely find familiar processes rearranged. Luckily for you, we’ve been keeping up with the developments on all the major platforms over the last few months. Here’s what you need to know about the top four.

"You seem like a great candidate, but don’t quite have the experience we’re looking for.”

Sound familiar? Have you been a part of the cycle where you don't have experience so you can't get experience? Well, how do you escape?

"We fear change," said Chris Ferris, VP of Marketing at BubbleUp at the AMA Houston June Academy. At Texas Children's Hospital, Ferris successfully proved the importance of social media to senior leadership by addressing their fears about using social media. He convinced them that the feedback received would help them create a better product and deliver a greater service to current and potential customers. After making his case, the organization grew from no social media presence to staffing two full-time marketers.

Starting with her tenure at Houston First Corporation over 14 years ago, CMO Holly Clapham-Rosenow shared with attendees of the AMA Houston June Luncheon how she and her team developed their organization into the nationally acclaimed Convention and Visitors Bureau (CVB) it is today. She stated their path to success started after the high of hosting the 2014 Super Bowl wore off, when she noticed major challenges her organization had yet to face.

In today's digital era, there's a fascination with leveraging new marketing concepts, digital technologies and tactics to reach your audience. Customers are communicating in a multi-directional, non-linear fashion with the firm as well as its customers and prospects through a plethora of social media communities. Ultimately, this is making the customer experience and journey increasingly more engaging and social. Yet, this is also creating a managerial challenge as some customer segments may be very fragmented or very expensive to reach and serve. Pitch the wrong, or a weak, strategy, to your leadership and your potential growth and return on investment are likely to go south. Worse yet, your venture may even fail completely.

Thus, the push to implement new technology and digital strategies into marketing efforts runs rampant. It may come from a new client or a member of C-Suite requesting adoption a new social media channel or app. On the other hand, it may come directly from you and your marketing team as you push for leading edge online marketing initiatives. Inevitably, there are roadblocks to leading change in digital marketing efforts, and AMA Academy’s event on June 20 will provide you insight and tools to jump those hurdles and effectively implement new and dynamic marketing efforts.

Each year, AMA Houston distributes a minimum of one third of net income in the form of AMAHGB Grants funding marketing efforts of local non-profit organizations. The grant program has long been the cornerstone of this program and continues to transform and open doors for recipients.

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