What makes great marketing? There are a lot of ways of breaking it down. Fortunately, AMA Houston has two top awards that recognize the many achievements of those in the community. It wasn’t enough to host Houston’s largest marketing event—The Crystal Awards Gala. We’re inviting the city back for another night with the crème de la crème of marketing professionals at Marketer of the Year (MOTY).

AMA Houston is called the marketing connection for a reason. Throughout the year, we bring together marketers from across the city, state and country to learn what's next in our profession and exchange ideas. A great way to do that between events is to become an AMA Houston volunteer, where you have the opportunity to meet new people and gain valuable skills across a number of service opportunities. Halie Dittemore, last year's director of volunteer programs and current co-director for registration, discovered in her role as director of volunteer programs that not only is she happy being a volunteer, she also loves to serve them. She felt the role also helped her meet new people and build her network. 

Social media is ever-evolving, and significant changes often come without much warning. If you don’t log in on a regular basis or are not active in social media management, you’ll likely find familiar processes rearranged. Luckily for you, we’ve been keeping up with the developments on all the major platforms over the last few months. Here’s what you need to know about the top four.

"You seem like a great candidate, but don’t quite have the experience we’re looking for.”

Sound familiar? Have you been a part of the cycle where you don't have experience so you can't get experience? Well, how do you escape?

"We fear change," said Chris Ferris, VP of Marketing at BubbleUp at the AMA Houston June Academy. At Texas Children's Hospital, Ferris successfully proved the importance of social media to senior leadership by addressing their fears about using social media. He convinced them that the feedback received would help them create a better product and deliver a greater service to current and potential customers. After making his case, the organization grew from no social media presence to staffing two full-time marketers.

Starting with her tenure at Houston First Corporation over 14 years ago, CMO Holly Clapham-Rosenow shared with attendees of the AMA Houston June Luncheon how she and her team developed their organization into the nationally acclaimed Convention and Visitors Bureau (CVB) it is today. She stated their path to success started after the high of hosting the 2014 Super Bowl wore off, when she noticed major challenges her organization had yet to face.

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