Category Archives: blog

Fit Couture – Award-Winning Email Marketing Campaign Case Study

Thinking of starting an email marketing campaign for your business? Here’s the email marketing campaign that won this year’s AMA Houston’s Crystal Award for Email Communication Campaign for a second year in a row. We’re proud to have partnered with Fit Couture, an online women’s fitness clothing retailer, to create such a successful campaign. Here’s the case study for the award-winning work done for the Spring Email Marketing Campaign for Fit Couture.

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Facebook Ads – Not What They Used to Be

Facebook soft-launched a new tool called “Business Manager” in late 2014 that intends to allow these high-octane brand/business users to track those activities all in one place — Business Manager. What’s more, they’ve been rolling out many new changes to their Ad Accounts structure and tools to give advertisers more insights into audiences so we can be more strategic in our targeting. Here are a few different tools that I’ve come to rely on in creating and optimizing campaigns for our clients’ Facebook advertising campaigns.

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How to Increase the Open Rate of your Email Marketing

Email marketing is one of the most effective online marketing techniques because it connects you with your target audience. By having a newsletter signup on your website, you give users an opportunity to stay in touch with you. However, you want to engage your readers and encourage them to read your emails, and keep them connected with you.

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How to Get Started with Metrics

As we are well into 2015, many of us marketers may have resolved to do a better job of measuring metrics. Measuring metrics can be a daunting task – especially if you’ve never done it before. And for seasoned marketers, you want to ensure that it’s not just an exercise – you need to know that what you’re measuring makes sense for your business.

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Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy

It’s a challenging market and your company is trying to get work done. You need your employees to get on board and help you achieve your goals together. It’s easy right? Send a few emails, call a couple of meetings and everyone knows what’s going on.

Not quite.

Internal communications is one of the more difficult areas of corporate communications to harness. Not because employees don’t pay attention, or don’t care, but because they are overwhelmed, work remotely or have a listening/learning style that isn’t one size fits all.

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Event Recap: Want to Reach Increasingly Tech-Savvy Customers? Channel Minority Report

Post by: Susan Simon, Conversation Starter, Savage Brands

Last month’s AMA Houston Energy SIG addressed the question: As marketers and branding professionals, how do we reach consumers that have come to expect technology to be a part of every aspect of their lives? Presenters from Phillips 66 and Baker Hughes shared ways that their company is engaging internal and external audiences with innovative technology.

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