Category Archives: blog

Some Funny—and Not so Funny Things—Happen in a Job Search

By Andy Bowden Ever been laid off? If you’re around long enough, most of us have. It’s a fact of business life these days. A famous philosopher (or laid off marketer) once said: “It’s how you respond to adversity that makes you a better person.” I guess so. I was out of work for 244 […]

Read More

Marketing Edge 2019: Interview with Keynote Speaker, Alex Knoll

photo credit: Michael Rozman/Warner Brothers. What are your plans on October 22? Whatever they are, pivot and attend Marketing Edge. This one-day mega dose of inspiration and insight, also known as one of AMA Houston’s major yearly conferences, will feature top marketers from across the nation. You’ll be able to indulge in three keynote sessions, four […]

Read More

Mathew Sweezey Reveals the 5 Key Traits for High Performing Organizations

“Experiences have now become the future of what we are selling. A marketer’s job is to be the owner and sustainer of that experience.” said Salesforce’s Principal of Marketing Insights Mathew Sweezey, our keynote speaker for the Oct. 10, 2018 luncheon. What is the future of marketing? Mathew Sweezey is one of the most influential marketing […]

Read More

Getting the Mark is Better Marketing

Imagine you create a marketing/branding package for a client. Your client purchases inventory and marketing materials with the new logo you designed, only to receive a cease and desist letter in the mail a few months later, threatening a lawsuit. Your client can’t use your designs. The responsibility could trickle down to your team. The […]

Read More

Houston Livestock Show & Rodeo Panel: Marketing the Rodeo

For more than 90 years, the Houston Livestock Show and Rodeo has promoted and delivered a high-energy, dynamic, multi-faceted, multi-week event to build a nationally recognized brand. But, how do they do it? And, maybe more importantly – how do they keep it fresh every year? Each industry – and company – has its share […]

Read More

It’s a New Year for AMA Houston

Dear AMA Community, In case you didn’t know, July 1 kicks off a new year for AMA Houston, and this year, I am honored, humbled, and excited to serve as your president. We have some new board members joining the team but many more are sticking around for another year. The AMA Experience Our focus […]

Read More

Crystal Awards Judge: Marc Boudria

The 2018 Crystal Awards Show is less than a month away. Last week, you met our finalists for the 2018 Crystal Awards along with category judge, Sarah Marsh-Collings, leading digital marketer and digital marketing consultant for babelmonkey.

This week, we would like to introduce you to Marc Boudria, VP of AI for HyperGiant, a machine intelligence solutions company based in Austin.

Read More