Category Archives: blog

Meet Your 2018 Crystal Awards Judges!

The 2018 Crystal Awards is less than a month away, and now that you’ve met our finalists it’s time to meet the judges who will select this year’s winners. Leading up to the gala and award show, we will introduce a new judge each week, and in addition to getting to know them, you’ll learn more about what it takes to become a Crystal Awards Winner.

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Personal Branding: Friend or Foe?

Guest Post By: Allison D. Jurgens, Managing Director – 25|25 Marketing, LLC

Check out any of your social media platforms today and you’ll find at least one article in your feed on the power of personal branding. I bet you’ll also find several posts, videos, pictures and more of people attempting to create a personal brand for themselves as well. Forbes, Harvard Business Review, Fast Company, Entrepreneur.com and so many more have written, tweeted, blogged and even built businesses around the concept of developing brands that represent an individual vs. a collective group or organization.

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Meet the 2018 Crystal Awards Finalists

Congratulations to the 2018 Crystal Awards Finalists! There are plenty of reasons to enter your work for a Crystal Award each year, and reveling in the victory of being a finalist with Houston’s top marketing talent is one of them. There are also plenty of reasons to attend this year’s award gala, including the opportunity to network with finalists and over 650 other marketers from almost every industry in Houston. 

For a complete list of finalists and categories visit the official 2018 Crystal Awards website here. This year’s nominees for Branding include the following companies:

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Top Reasons to Enter Your Work for a Crystal Award

Submit your work by March 9Enter your work. 

Knowing you’re awesome isn’t always enough, you need an award every once in a while. As marketers, we are always looking for ways to differentiate our product, brand, or our own talents. Each spring, AMA Houston hands out almost 100 Crystal Awards to Texas’ best and brightest marketers. The Crystal Awards gala is the largest marketing event in Houston and is attended by more than 650 marketing professionals from almost every industry. Being a finalist and winning a Crystal Award can help you differentiate yourself and your company. Need more reasons to enter? How about these:

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Get the Most Out of AMA Houston (as told by a student)

Guest post by Camille Corales, Graduating Senior at The University of Houston

It’s not every day that students will throw themselves out of their comfort zone, but if you’re ready to dive in–head first into the business world– here are some tips I suggest for making the most out of AMA Houston:

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How AI is Helping PROS Revolutionize the B2B Buyer Experience

Karen Contos, PROS Interim Head of Marketing, presented key insights at the November 2017 Networking Luncheon about the rapidly evolving B2B buying experience and detailed how incorporating machine learning and artificial intelligence into your marketing strategy can reap rewards for your company in the age of modern commerce.

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What Marketing Strategies and Your Friends Have in Common

By Shavonnah Roberts Schreiber, Managing Director, SNR Creative

If we were friends and I told you I was building a house from the ground up, but I did not have any blueprints? You would probably check my temperature to be sure I was not ill. Not that building a house is a bad goal, but building a house without a blueprint is a terrible idea – much like deploying a horde of marketing tactics without a strategy.

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How to Win a 2018 Crystal Award

On February 8, AMA Houston will host a special event to help marketing teams prepare for Crystal Awards judging. Our panelist of past winners from across the industry will give a packed room some insights into what sets stellar entries apart from the rest. Here are our top four takeaways from last year’s event:

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