Category Archives: blog

Getting the Mark is Better Marketing

Imagine you create a marketing/branding package for a client. Your client purchases inventory and marketing materials with the new logo you designed, only to receive a cease and desist letter in the mail a few months later, threatening a lawsuit. Your client can’t use your designs. The responsibility could trickle down to your team. The […]

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Houston Livestock Show & Rodeo Panel: Marketing the Rodeo

For more than 90 years, the Houston Livestock Show and Rodeo has promoted and delivered a high-energy, dynamic, multi-faceted, multi-week event to build a nationally recognized brand. But, how do they do it? And, maybe more importantly – how do they keep it fresh every year? Each industry – and company – has its share […]

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It’s a New Year for AMA Houston

Dear AMA Community, In case you didn’t know, July 1 kicks off a new year for AMA Houston, and this year, I am honored, humbled, and excited to serve as your president. We have some new board members joining the team but many more are sticking around for another year. The AMA Experience Our focus […]

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Crystal Awards Judge: Marc Boudria

The 2018 Crystal Awards Show is less than a month away. Last week, you met our finalists for the 2018 Crystal Awards along with category judge, Sarah Marsh-Collings, leading digital marketer and digital marketing consultant for babelmonkey.

This week, we would like to introduce you to Marc Boudria, VP of AI for HyperGiant, a machine intelligence solutions company based in Austin.

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Meet Your 2018 Crystal Awards Judges!

The 2018 Crystal Awards is less than a month away, and now that you’ve met our finalists it’s time to meet the judges who will select this year’s winners. Leading up to the gala and award show, we will introduce a new judge each week, and in addition to getting to know them, you’ll learn more about what it takes to become a Crystal Awards Winner.

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Personal Branding: Friend or Foe?

Guest Post By: Allison D. Jurgens, Managing Director – 25|25 Marketing, LLC

Check out any of your social media platforms today and you’ll find at least one article in your feed on the power of personal branding. I bet you’ll also find several posts, videos, pictures and more of people attempting to create a personal brand for themselves as well. Forbes, Harvard Business Review, Fast Company, Entrepreneur.com and so many more have written, tweeted, blogged and even built businesses around the concept of developing brands that represent an individual vs. a collective group or organization.

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Meet the 2018 Crystal Awards Finalists

Congratulations to the 2018 Crystal Awards Finalists! There are plenty of reasons to enter your work for a Crystal Award each year, and reveling in the victory of being a finalist with Houston’s top marketing talent is one of them. There are also plenty of reasons to attend this year’s award gala, including the opportunity to network with finalists and over 650 other marketers from almost every industry in Houston. 

For a complete list of finalists and categories visit the official 2018 Crystal Awards website here. This year’s nominees for Branding include the following companies:

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