Social media is ever-evolving, and significant changes often come without much warning. If you don’t log in on a regular basis or are not active in social media management, you’ll likely find familiar processes rearranged. Luckily for you, we’ve been keeping up with the developments on all the major platforms over the last few months. Here’s what you need to know about the top four.

Today, marketers have no shortage of options for engaging and strengthening relationships with their audiences online. Almost every quarter, a new social media platform comes out that leaves communication professionals questioning if their brand should be active in the new space. What guiding principles keep our messages from getting lost?

“A brand must first decide what experience they want customer to have,” said Joe Alfidi, director of Global Go to Market programs for DC Shoes. “Do not just talk at the customer but show them the benefit of coming back to you.”

It’s not too late to place your stakes in the 2017 Super Bowl! It’s easy for big brands with big money to make a hit, but in a world with social media there’s little excuse for even small companies not to participate in the race to go viral.

The year’s largest sporting event is on the AMA Houston doorstep, and with great advice from Hal Conick, staff writer for AMA’s magazine and e-newsletters, it’s a great time to get in the game. In his article, 5 Ways to Score on Super Bowl Sunday with Social Media, Conick writes, “With 78% of consumers engaging on social media during the game, Influence Central’s CEO believes creative brands have a shot at going viral.”

As a follow up to my previous Facebook Ads blog on the many changes that Facebook has made to their ad platform, I want to delve a little deeper into what makes for good Facebook advertising – because as all marketers know, it is about targeting the right audience with the right message with optimal frequency to drive action. Here are a few tips to writing Facebook (or any social ads for that matter) that will convert.

Facebook soft-launched a new tool called “Business Manager” in late 2014 that intends to allow these high-octane brand/business users to track those activities all in one place — Business Manager. What’s more, they’ve been rolling out many new changes to their Ad Accounts structure and tools to give advertisers more insights into audiences so we can be more strategic in our targeting. Here are a few different tools that I’ve come to rely on in creating and optimizing campaigns for our clients’ Facebook advertising campaigns.

In the business-to-business world, there still seems to be a reluctance to take social media seriously enough to make it work as a medium for communicating brand messages. It’s been my experience that many B2B companies handle social media one of two ways: 1.) Somewhat haphazardly, with no formal structure, strategy or guidelines, or 2.) They neglect it all together.

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