For more than 90 years, the Houston Livestock Show and Rodeo has promoted and delivered a high-energy, dynamic, multi-faceted, multi-week event to build a nationally recognized brand. But, how do they do it? And, maybe more importantly – how do they keep it fresh every year?

Each industry – and company – has its share of complexities. So, imagine when the objectives are not only marketing the biggest livestock exhibition and rodeo in the world, but also introducing fresh initiatives. Striking the right balance is key between managing expectations among multiple audiences and protecting a legendary brand.

The Houston Livestock Show and Rodeo, better known as HLSR or RodeoHouston, attracts 2.5 million visitors each year. That's the very definition of success. Rather than rest on its laurels, however, HLSR continues to introduce fresh marketing initiatives to ensure continued growth and attract new generations of fans.

This Wednesday, August 8, AMA Houston will host its monthly networking luncheon, featuring a panel of RodeoHouston's professionals who are driving the recognition and reach of this legendary brand. Attendees will learn how HLSR:

  • Balances brand history with today's opportunities.
  • Uses market segmentation and consumer insights to grow new audiences.
  • Will be creating new experiences in 2019 and beyond.

Join us on Wednesday, August 8, at the Junior League of Houston for a straight-up, no-nonsense, behind-the-scenes look at how the Houston Livestock Show and Rodeo creates a brand that’s bigger than Texas. Online registration closes at noon on Tuesday, Aug 7. Register now!

New this AMA Year—more table networking and content! The presentation will start at 11:45 a.m.!

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