At just 25, Kathleen Perley founded Decode Digital, a digital marketing agency dedicated to continual evolution within the industry. Three years later, the 28-year-old Houstonian heads the agency of 15 employees, and it’s already earned 15 Crystal Awards from the American Marketing Association of Houston.

With projected annual revenues of $3 million, it’s safe to say that Perley and Decode Digital are here to stay.

In her free time, Perley promotes the advancement of young women in the corporate world through partnering with a number of organizations including her alma mater, Duchesne Academy of the Sacred Heart in Houston. She’s also actively participated with the Houston chapter of the Susan G. Komen Foundation and the Mutton Bustin’ Committee of the Houston Livestock Show and Rodeo.

The AMA Houston’s 30th Annual Crystal Awards honors the best in the field of marketing. With 100 marketing categories, you have an opportunity to showcase to the world how your work delivers results and join an elite group of top marketers from the past 30 years. Consider a Crystal Award an Oscar in the world of marketing.

Technology is always changing, and new features, tools, and toys show up all of the time. However, many times we forget about some of the basics that really produce better results. I find it hard to believe that in 2015 many non-profit websites are lacking the 5 things presented here, but many do. For that reason, we present the 5 website Must-Haves in 2015!

When it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns using a channel like e-mail, U.S. marketers have the benefit of working in the most prolific, efficient data market in the world.

The U.S. has more than 200 times more data available per capita than any other market. CMOs and senior marketers in the U.S. can count on the ideal combination of market dynamics:

-Low hurdles related to data privacy and data compliance

-A vast array of data providers offering specific, comprehensive, granular data options

-Relatively inexpensive and consistent pricing across the board

-The ability to obtain and deploy the data quickly, and with very few executional problems.

The need to be proactive—to “disrupt before you are disrupted”—is a common theme among management and consulting gurus. The reality, however, is very different. All strategic moves are, to a degree, reactive. Without change in the environment forcing management to react—rethink, modify and adapt their strategies—companies have no incentive to change. Without an incentive, there is no reason to change. “If it ain’t broke, don’t fix it” is a powerful modus operandi, whether it is acknowledged or not—and it’s often the rational approach.

Thinking of starting an email marketing campaign for your business? Here’s the email marketing campaign that won this year’s AMA Houston’s Crystal Award for Email Communication Campaign for a second year in a row. We’re proud to have partnered with Fit Couture, an online women’s fitness clothing retailer, to create such a successful campaign. Here’s the case study for the award-winning work done for the Spring Email Marketing Campaign for Fit Couture.

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