AMA Houston Academy

Digital Marketing and Technology: How to Be a Champion of Change

digital marketing

As marketers, the pressure to implement new technology and digital strategies comes from many places. Maybe from a new client or C-suite member requesting adoption of a new social media channel or app. Or maybe directly from you and your marketing team as you push for cutting-edge online marketing initiatives.

No matter where the pressure comes, driving change in digital marketing efforts can be challenging. On June 20, AMA Academy will provide you with the insight and tools to jump hurdles and effectively implement new and dynamic marketing efforts.

Chris Ferris, Vice President of Marketing for Houston-based digital agency for BubbleUp will talk through his experience championing dynamic digital marketing initiatives at organizations like Texas Children’s Hospital, Cadence Bank, SCI, LandShark Lager, and Rice Business School.

Register Today!

  • Learn the right questions to ask when the C-Suite or a client has tasked you with implementing something new to make sure you're pursuing the right strategy and tactics.
  • Develop assessment strategies to determine what new digital efforts are right for your organization.
  • Gain insights from Chris’s experience in “starting something new” to know how to champion new efforts in a stagnant company.

Following our keynote presentation, we’ll host an interactive panel discussion from digital experts with a proven track record for driving change in their organizations. Our panelists will each present top lessons learned from their areas of digital expertise including social media, Google, and search strategy, and will then participate in a Q&A led by our moderator and fueled by questions from the audience.

Moderator:
Heather Sasser, President, Video Envy

Panelists:
Aaron Eaves, Director of Search Marketing, Marketing Refresh
Michelle LeBlanc, Chief Marketing Strategist, Blue Sky Marketing
Eric Melchor, Director of Marketing, Spark Energy

Speakers/Panelists

Keynote Speaker

Chris FerrisChris Ferris // Vice President of Marketing, BubbleUp

Chris Ferris, PhD, is the Vice President of Marketing for BubbleUp, a Houston-based digital marketing agency. BubbleUp's clients include Celine Dion, Poison, Luke Bryan, Zac Brown Band, Memorial Hermann Health System, Covia Health, Service Corporation International, Margaritaville, Jimmy Buffett and Kiss.

Chris has a proven track record of driving organizations to embrace new digital technologies to meet evolving customer expectations. He has led successful marketing and customer engagement activities including branding, lead generation, public relations, digital marketing and social media.

Before joining BubbleUp in 2016, Chris was the Chief Marketing Officer for 2nd.MD, a healthcare technology startup. He has also run digital marketing and communications for Texas Children's Hospital and St. Luke's Episcopal Health System. His other previous professions include working in the communications department of the Office of Management and Budget in Washington, DC, and teaching at a public school in New Orleans through Teach for America. Chris has a Masters in Communication from the Annenberg School for Communication at the University of Pennsylvania and a PhD in Health Policy from the University of Texas Health Science Center in Houston. He has been married for almost 18 years and he has two children.

 

Panelists

Eric MelchorEric Melchor, Director of Marketing, Spark Energy

Eric Melchor is a Marketing Executive who has worked for major agencies in New York and Europe and has experience implementing marketing strategies to achieve long term growth while meeting profitability targets for brands like American Express, Amgen, and Spark Energy where he is currently the Director of Marketing. In addition, Eric is the founder of Fly Movement - an innovative nonprofit he founded in 2014 that provides children an opportunity to reach a fitness goal using fitness trackers. His organization also recently helped launch Houston's first and only free kids' fun run.

 
Michelle LeBlancMichelle LeBlanc, Chief Marketing Strategist, BlueSky Marketing

A marketing strategist, Michelle guides her client companies through the vast array of marketing tools and choices to craft winning sales and marketing strategies that achieve their business goals.

Michelle has over 20 years of experience in marketing, both in business-to-business and business-to-consumer marketing. With a marketing degree from the University of New Orleans and MBA from Tulane, Michelle brings to her clients a strong focus on strategic marketing.

Michelle is currently Immediate Past President of the American Marketing Association‘s Houston Chapter.

 
Aaron EavesAaron Reeves, Director of Search Marketing, Marketing Refresh

Aaron Eaves is the Director of Search Marketing for Houston digital agency, Marketing Refresh whose objective is helping small and medium-sized businesses market in
the same league as companies with millions in their marketing budgets. With almost a decade of experience helping organizations increase their search engine rankings, he enjoys enabling businesses to be well represented online, and giving them the tools they need to drive targeted traffic.

 
Event Details

WHEN

June 20, 2017 
7:30 AM - 10:30 AM

7:30-8am: Registration, Networking, Coffee/Light Breakfast
8-8:15am: Opening Announcements
8:15-9am: Presentations
9-9:10am: Short break
9:10-10am: Panel Discussion

WHERE

United Way Community Resource Center
50 Waugh Drive
Houston, TX 77007

ADMISSION

AMA Members: $55 (Early Bird: $45)
Non-Members: $75 (Early Bird: $65)
AMA Student Members: ALWAYS ONLY $15

Early Bird Pricing until June 13th

Register Here

What Is AMA Academy? Learn more about this program.

 

Presenting Sponsor

BAUER College of Business

 

Supporting Sponsor

PKF Logo blue

Breakfast Sponsor

vitamint logo

In-Kind Event Sponsors

BrightSpot Logo web

Creative Consumer Research

Nathan Lindstrom logo

Metro Marketing logo

PRNewswire logo

Categories: AMA Houston Academy

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From June 20, 7:30 AM until June 20, 10:00 AM

At 50 Waugh Drive, Houston, TX 77007, USA

Posted by AMA Houston


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