AMA Houston Academy

From June 20, 2017 7:30 am until June 20, 2017 10:00 am

At 50 Waugh Drive, Houston, TX 77007, USA

Posted by AMA Houston

Digital Marketing and Technology: How to Be a Champion of Change

digital marketing

As marketers, the pressure to implement new technology and digital strategies comes from many places. Maybe from a new client or C-suite member requesting adoption of a new social media channel or app. Or maybe directly from you and your marketing team as you push for cutting-edge online marketing initiatives.

No matter where the pressure comes, driving change in digital marketing efforts can be challenging. On June 20, AMA Academy will provide you with the insight and tools to jump hurdles and effectively implement new and dynamic marketing efforts.

Chris Ferris, Vice President of Marketing for Houston-based digital agency for BubbleUp will talk through his experience championing dynamic digital marketing initiatives at organizations like Texas Children’s Hospital, Cadence Bank, SCI, LandShark Lager, and Rice Business School.

Register Today!

  • Learn the right questions to ask when the C-Suite or a client has tasked you with implementing something new to make sure you're pursuing the right strategy and tactics.
  • Develop assessment strategies to determine what new digital efforts are right for your organization.
  • Gain insights from Chris’s experience in “starting something new” to know how to champion new efforts in a stagnant company.


Chris FerrisChris Ferris // Vice President of Marketing, BubbleUp

Chris Ferris, PhD, is the Vice President of Marketing for BubbleUp, a Houston-based digital marketing agency. BubbleUp's clients include Celene Dion, Poison, Luke Bryan, Zac Brown Band, Memorial Hermann Health System, Covia Health, Service Corporation International, Margaritaville, Jimmy Buffett and Kiss. Chris joined BubbleUp in 2016. His client portfolio includes the Jones Graduate School of Business at Rice University, Cadence Bank, and LandShark Lager. Before working at BubbleUp, Chris was the Chief Marketing Officer for 2nd.MD, a healthcare technology startup. He has also run digital marketing and communications for Texas Children's Hospital and for St. Luke's Episcopal Health System. He started at St. Luke's as a public relations manager, but quickly moved into the digital space in the early 2000s. Chris has a proven track record of moving organizations to embrace new digital technologies to meet evolving customer expectations, including online advertising, live chat and social media. He has driven successful marketing and customer engagement activities, including branding, lead generation, public relations, digital marketing and social media. His other past jobs include working in the communications department of the Office of Management and Budget in Washington, DC, and teaching at a public school in New Orleans through Teach for America. Chris has a Masters in Communication from the Annenberg School for Communication at the University of Pennsylvania and a PhD in Health Policy from the University of Texas Health Science Center in Houston. Chris has been married for almost 18 years and he has two children who attend Pin Oak Middle School and Lamar High School.

Event Details


June 20, 2017 
7:30 AM - 10:30 AM

7:30-8am: Registration, Networking, Coffee/Light Breakfast
8-8:15am: Opening Announcements
8:15-9am: Presentations
9-9:10am: Short break
9:10-10am: Workshop


United Way Community Resource Center
50 Waugh Drive
Houston, TX 77007


AMA Members: $55 (Early Bird: $35)
Non-Members: $75 (Early Bird: $55)
AMA Student Members: ALWAYS ONLY $15

Early Bird Pricing until May 25th

Register Here

What Is AMA Academy? Learn more about this program.


Presenting Sponsor

BAUER College of Business


Supporting Sponsor

PKF Logo blue

In-Kind Event Sponsors

BrightSpot Logo web

Creative Consumer Research

Nathan Lindstrom logo

Metro Marketing logo

PRNewswire logo

Categories: AMA Houston Academy

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