Networking Luncheon

Guerilla Marketing: Championing Change and Market Share

August 2017 Luncheon AMA Presents

The biggest hurdle for potential college students isn’t scholarships—it's textbooks. Costing on average $1200 per year, an entire generation is foregoing higher education. Five years ago, a like-minded group from Rice University decided to do something about it. Now in 40% of all colleges and universities, OpenStax has saved students over $195 million dollars since 2012. At the August 9th networking luncheon, hear Daniel Williamson, OpenStax Managing Director, and Dani Nicholson, OpenStax Director of Marketing and Communications, share how this non-profit is changing the future of education.

Register Here

Key takeaways

  • How to use your mission to your advantage when you have a generic product
  • How to leverage networks to gain market share quickly
  • How to turn your users into your best sales force


Daniel Williams Rice University

Daniel Williams
Managing Director, OpenStax

OSX logoAs managing director, Daniel guides OpenStax in saving students across the country millions of dollars. He has dedicated the past ten years of his life to developing education startups from conception to culmination, with specialties in open education, content development, ed-tech, consumer intelligence, management, and quality assurance.


Dani Nicholson OpenStax

Dani Nicholson
Director of Marketing & Communications, OpenStax

OSX logoAs the director of marketing and communication for OpenStax, Dani has drawn on her ten years of experience in higher education, marketing, branding, and journalism to establish OpenStax as the leading brand in open educational resource publishing. Her marcom initiatives have driven exponential growth of OpenStax’s user base and improved market perception and value of the OpenStax brand.


August 9, 2017
11:30 am - 1:15 pm
11:00 - 11:30 am Members-Only Job Search Roundtable
11:30 am - 12:00 pm Networking

12:00 - 1:15 Table Networking & Lunch

Register Today


Junior League of Houston
1811 Briar Oaks Lane
Houston, TX 77027


Table of 10

AMA Member
Early Bird: $35.00

Early Bird: $49.00

AMA Student Member
Early Bird: $30.00


Presenting Sponsor

Skyline Houston

Event Sponsors

vitamint logo

Spry Marketing


In-Kind Sponsors

BrightSpot Logo web

Bullpen marketing logo


Bayside Printing - In-Kind Sponsor

Creative Consumer Research


HBJ logo

Nathan-Lindstrom Photography




Categories: Networking Luncheons

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From August 09, 2017 11:30 AM until August 09, 2017 1:15 PM

At 1811 Briar Oaks Ln, Houston, TX 77027, USA

Posted by AMA Houston

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