The Seven Big Problems Facing Marketing

The Seven Big Problems Facing Marketing

The “Seven Big Problems Facing Marketing,” released last year, is AMA’s first ever intellectual agenda, and is reshaping the discussion on the future of marketing and driving content for the entire AMA community of marketing practitioners, academics and researchers.

“The Seven Big Problems Facing Marketing, AMA’s intellectual agenda, seeks to serve as a big tent source of guidance and inspiration that includes both theoretical and applied knowledge that will ultimately provide actionable insights, frameworks, tools and resources.” Russ Klein, AMA CEO

Register Today!

On October 20, 2017, Professor Bernard Jaworski, the Peter F. Drucker Chair in Management and the Liberal Arts at the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University will lead a full day, interactive lecture and workshop on understanding and applying solutions to the problems that will shape marketing for the next decade.

This daylong event is a fully interactive session exploring the Seven Problems and how C-suite executives in companies of all sizes can diagnose their current situation and plot a course of action to construct and leverage solutions that will enable them to thrive in the coming decade.

At this conference you will learn diagnostic tools to score your company and develop specific ideas to help your company meet and answer the seven big problems:

  • Effectively targeting high value sources of growth
  • The role of marketing in the firm and the c-suite
  • The digital transformation of the modern corporation
  • Generating and using insight to shape marketing practice
  • Dealing with an omni-channel world
  • Competing in dynamic, global markets
  • Enhancing incremental and radical innovation

Who Should Attend: Senior-level marketers responsible for their company’s revenue, cost, and margin growth.

Workshop Format

For each of the seven big problems, Professor Jaworski will lead a four-part lecture discussion:

  • What is the nature of the problem?
  • What 2-3 firms represent “best practice” solutions to the problem?
  • How do I diagnose my firm’s performance with regard to the problem?
  • How can my firm make progress?

Speaker:

Bernard Jaworski

Bernard J. Jaworski
Chair of Management and Liberal Arts at the Peter F. Drucker and Masatoshi Ito School of Management at Claremont Graduate University

Bernie is the Peter F. Drucker Chair of Management and Liberal Arts at the Peter F. Drucker and Masatoshi Ito School of Management at Claremont Graduate University. Prior to this appointment he was the Executive Vice President, IMD, North America. Bernie was a founder and President of Monitor Executive Development. He previously was a Full Professor of Marketing at the University of Southern California. He has also served on the faculty at the University of Arizona and was a Visiting Professor at Harvard Business School.

Scholarship. He is recipient of the three major Journal of Marketing awards - the Alpha Kappa Psi award for best managerial article (received twice), the Harold Maynard award for best theoretical contribution, and the Jagdish Sheth award for long term contributions to the discipline. He also received the Journal of Marketing Science best paper award. Finally, he is a recipient of the Vijay Mahajan AMA lifetime achievement award for his research on marketing strategy. His research is largely centered on how to build customer/market driven companies. Dr. Jaworski has co-authored two of the top 10 most cited articles in the Journal of Marketing in the past quarter of a century. His listed as one of the 100 most cited scholars in business and economics (over 32,500 cites as of July 2017) by ISIHighlyCited.com - an ISI web site that recognizes the top 0.5% cited authors in 21 different social and natural science disciplines.

Teaching. Bernie has taught a variety of undergraduate, MBA, and PhD courses in leadership, marketing, and strategy. During his tenure at USC, he received the Golden Apple Award as the MBA teacher of the year at USC – as voted by the MBA student body. Bernie’s executive development experience has involved a broad array of B2B and consumer companies including such industries as telecommunications, financial services, construction, semi-conductors, media, software, agribusiness, biotechnology, pharmaceuticals, and health care.

Advisory. For 10 years Bernie was senior partner at Monitor Group advising clients on their human resource development, leadership approaches, and go-to-market strategies. In this capacity he played a senior partner role in guiding several organization-wide marketing transformation in firms such as Becton Dickinson, Baxter, and Cisco. These have ranged across a number of industries. He also advises leading firms (e.g., the redesign of GE’s Crotonville) on their overall approach to human capital and leadership development.

 
WHEN

Friday, October 20, 2017
8:00 am - 5:00 pm
7:30 - 8:00am: Registration
8:00am - 12:00pm: Workshop
12:00 - 1:00pm: Lunch
1:00 - 5:00pm: Workshop

There will be breaks throughout the day.

Register Now

WHERE

BBVA Compass Stadium VIP Club
2200 Texas Street
Houston, TX 77003

EVENT PRICING

AMA Member
$275.00

Non-Member
$375.00

 

 

Event Host

BBVA Compass web

 

Event Sponsor

CCR logo

 

Categories: Special Events

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From October 20, 8:00 AM until 5:00 PM

At 2200 Texas St, Houston, TX 77003, USA

Posted by AMA Houston


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