Networking Luncheon

AMA Houston Luncheon

November Luncheon: Creating a B2C Buying Experience for Today’s B2B Customers

Today’s consumer expects the same intuitive experience whether they are making a personal purchase or buying for a business. Modern commerce requires B2B companies to adapt to the needs of their changing buyers with more transparent buying process, personalized offers and pricing, and a unified customer experience. Companies who cannot pivot quickly to enable frictionless, personalized purchases in both settings will struggle to survive.

On Wednesday, Nov. 8, Karen Contos with PROS will present key insights about the rapidly evolving B2B buying experience and the necessary changes today’s sellers must employ to compete and thrive. PROS is leading the way in modern commerce with dynamic pricing science for some of the biggest global brands including Southwest, Citgo, Siemens, and more.

Register Today

Key Takeaways

  • How to adapt your marketing strategy and impact modern commerce
  • Simplifying the B2B buying experience and empowering your customer
  • When and how to adopt algorithms, machine-learning, and artificial intelligence into your business processes


Karen Contos NOV Luncheon 2017Karen Contos, PROS Interim Head of Marketing

With more than 20 years of marketing and communications experience, Karen applies a customer-centric, brand-driven approach to setting PROS’ global marketing strategies. In this role, she has responsibility for corporate marketing, product marketing, demand generation, partner marketing and marketing operations. She holds a bachelor's degree in English from Tulane University and master's degree from NYU.



November 8, 2017 
11:30 am - 1:15 pm 
11:00 - 11:30 am Members-Only Job Search Roundtable 
11:30 am - 12:00 pm Networking 

12:00 - 1:15 Table Networking & Lunch 

Register Here


Junior League of Houston Ballroom
1811 Briar Oaks Lane
Houston, TX 77027


Table of 10

AMA Member
Early Bird: $30 ‘til Oct. 25!!

Early Bird: $40.00 ‘til Oct. 25!!

AMA Student Member
Early Bird: $30.00 ‘til Oct. 25!!


Presenting Sponsor

C. T. Bauer College of Business at the University of Houston


In-Kind Sponsors

BrightSpot Logo web

HBJLogo web


Creative Consumer Research

Bayside Printing - In-Kind Sponsor


Bullpen marketing logo

Nathan-Lindstrom Photography


Categories: Networking Luncheons

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From November 08, 2017 11:30 AM until November 08, 2017 1:15 PM

At 1811 Briar Oaks Ln, Houston, TX 77027, USA

Posted by AMA Houston

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