AMA Houston Academy

AMA Houston Academy

October Academy: Leverage the Power of the Inbox

Never forget one of the most important channels to engage consumers - the inbox. Email is a powerful tool to adopt and nurture subscribers to take action but there are important steps that go into successful email efforts.

Join us on Thursday, Oct. 26 as we explore best practices for planning and executing cutting-edge email marketing campaigns. Come and learn from Dori Ludwig, Director of Marketing at Pierpont Communications and our top panelists the latest on growing a healthy list, the importance of segmentation, as well as how to create great content, integrate your campaigns to a CRM and implement the right analytics to measure performance. You’ll also get insider tips on automated list-building tools and the design elements that will increase open rates, engagement and ROI.

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  • Mosheh Poltorak, Director of Digital Marketing for
  • Tracie Welch Brenton, President at Marketing LOGIX
  • Dani Nicholson, Director of Marketing & Communication at OpenStax


  • Edgardo de la Garza, Co-founder of DLG Research
About Our Experts

Dori LudwigDori Ludwig, a recently transplanted New Yorker, has found a home in Houston, bringing more than 10 years of experience in integrated marketing, advertising, brand management and digital communications. Over the years, she’s worked across a broad range of B2B and B2C industries, including automotive, manufacturing, financial services, retail, tourism and healthcare. With an eye for the big picture, Dori brings the right blend of strategic thinking, underscored by an arsenal of tactics, having worked with everything from TV, print and radio to events and experiential marketing. And of course, she brings deep experience and a passion for digital marketing, drawing from analytics to inform decisions and monitor success.


Mosheh PoltorakMosheh Poltorak is passionate about data-driven marketing and living at the left-brain/right-brain intersection. He is a dynamic and driven Product and Marketing professional with a varied background (financial services, eCommerce and real estate) and a track-record of delivering simple solutions to complex problems and driving business success.


Tracie WelchTracie Welch has more than 25 years of media, sales and marketing experience. Tracie spent over 18 years as a Director over sales, marketing and customer service with the Houston Business Journal, part of American City Business Journals. Tracie is a University of Houston graduate with a degree in Information Systems Technology with a focus on database development. In addition, she has pursued a Master Science in Occupational Technology from the University of Houston. During her tenure with the Business Journals, Tracie fostered relationships with key chambers and professional associations in the Houston area. She was also in charge of all media alliances for the Journal. Her experience in sales management and channel based marketing helps her drive results and ROI on marketing investments.


Dani NicholsonDani Nicholson has drawn on her ten years of experience in higher education, marketing, branding, and journalism to establish OpenStax as a leading brand in open educational resource publishing. Her marcom initiatives have driven exponential growth of OpenStax’s user base and improved market perception and value of the OpenStax brand.

Event Details


October 26, 2017 
7:30 AM - 10:00 AM


Houston Technology Center
410 Pierce St
Houston, TX 77002


AMA Members: $45 (Early Bird: $40)
Non-Members: $55 (Early Bird: $50)
AMA Student Members: $35 (Early Bird: $30)

Register Here


Event Sponsor

Fifth Ring - Annual Sponsor


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Categories: AMA Houston Academy

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From October 26, 2017 7:30 AM until October 26, 2017 10:00 AM

At 410 Pierce St, Houston, TX 77002, USA

Posted by AMA Houston

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