Networking Luncheon

AMA Houston Luncheon

Jan 2018 Luncheon: - Chipotle Reinvention: Rebuilding Customer Trust after Crisis

After a series of exceptionally unfortunate events that occurred in 2015, Chipotle continues through a slow recovery. Coming from the perspective that consumers perceive brands as distinct personalities – what is the best course of action to repair the damage caused by a serious negative event?

As the Brand Voice for Chipotle, William Espey candidly draws from his experience helping to manage the brand on every level through this crisis.

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What You'll Take Away

  • The power of a customer’s emotional connection to a brand
  • How authenticity in message and transparency in action impact your brand
  • Applying universal truths of human relationships to unlock a successful recovery


William Espey, Branding Visionary, Chipotle Mexican GrillWilliam Espey, Brand Voice Lead, Chipotle Mexican Grill, Inc.

William Espey, the driving force responsible for developing Chipotle’s unique brand voice, delivers best practices on branding, values integration, and the power of creating a lasting connection with customers.

Since William started with Chipotle Mexican Grill as its sole marketing creative when the company had less than 20 locations, he has helped the brand flourish to more than 2,000 restaurants and counting in the U.S. and abroad. From customer-facing advertising to internal communications, he eschewed canned, calculated, and characteristically corporate approaches to marketing strategy, instead developing Chipotle’s award-winning brand voice organically, purposefully, and authentically, as a personal expression of the company’s unique values and culture.

As Chipotle’s brand voice lead, William shares vital lessons on branding to help others develop a compelling and distinctive communication style that resonates with customers across all channels, platforms and campaigns. His innovative, non-traditional approach to marketing has revolutionized an industry, and now business audiences benefit from his insights on how to harness the power of a strong brand identity to build long-term customer relationships, and ultimately, drive sales and growth.


Event Details:


January 10, 2018 
11:30 am - 1:15 pm 
11:00 - 11:30 am Members-Only Job Search Roundtable; New Member Orientation
11:30 am - 12:00 pm Networking 

12:00 - 1:15 Table Networking & Lunch 


Junior League of Houston Ballroom
1811 Briar Oaks Lane
Houston, TX 77027


Table of 10

AMA Member


AMA Student Member

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Presenting Sponsor

Skyline Houston Logo



Event Sponsor

KS 2016 Triple Stacked CMYK Logo


In-Kind Sponsors

BrightSpot Logo web

HBJLogo web


Creative Consumer Research

Bayside Printing - In-Kind Sponsor


Bullpen marketing logo

Nathan-Lindstrom Photography


Categories: Networking Luncheons

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From January 10, 11:30 AM until January 10, 1:15 PM

At 1811 Briar Oaks Lane, Houston, TX 77027, USA

Posted by AMA Houston

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