AMA Houston Academy

AMA Houston Academy

AMA Houston Academy: How to Leverage Marketing Technology to Drive Customer Engagement

Today's marketers live in the Engagement Economy, a world where everyone and everything is interconnected, and where technology has forever changed the way we interact with brands. Customers, be they businesses or individuals, are more informed and more particular than ever before, dictating where, when and how they want to engage.

Sarah KennedyTo keep up, marketers must boldly address the frenetic pace of shifting preferences and proliferating channels. Join us for the March 21 AMA Houston Academy as we learn from Sarah Kennedy, Chief Marketing Officer at Marketo, the world leader in automation marketing. She will share how embracing marketing technology and implementing automation strategies will help you navigate rapid cycles of change and drive meaningful customer engagement.

Register Today!

Following Sarah’s presentation, a panel of experts will participate in a lively discussion about marketing automation and technology, specifically:

  • First-hand accounts of how automating marketing efforts have led to an increase in customer engagement
  • How marketing automation maximizes the efforts and efficiencies of marketing teams
  • The feasibility of marketing automation platforms for smaller teams and budgets
  • How automation helps the cause of the c-suite marketer
Event Details


March 21, 2018 
7:30 AM - 10:30 AM


United Way Community Resource Center
50 Waugh Dr
Houston, TX 77007

Free Parking Garage


Register Here

Click here for current event pricing





Supporting Sponsor

Sullivan Group - Academy Supporting Sponsor


In-Kind Sponsors 

BrightSpot Logo web

CCR logo

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Categories: AMA Houston Academy

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From March 21, 2018 7:30 AM until March 21, 2018 10:30 AM

At 50 Waugh Drive, Houston, TX 77007, USA

Posted by AMA Houston

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