Special Engagement: The Woodlands Luncheon

Special Engagement: The Woodlands Luncheon

Special Event Woodlands Luncheon: The Disruption in B2B Marketing

Notice: This event has been temporarily postponed. We will have a new date in May TBD.

We're back at The Woodlands by popular demand!

AMA Houston is returning to The Woodlands with another special lunch engagement. Hear two proven market leaders in energy industry answer strategic questions on how market leaders can gain internal support and secure a seat at the top table and emphasize the importance of marketing in the business-to-business companies.

Come and learn from Maggie Seeliger, Senior Vice President, Strategy & Marketing – Oil & Gas, SNC-Lavalin and Jennifer Salinas, Global Marketing Director, Halliburton-Landmark as to how to make marketing a more respected, more utilized, have a strategic function in your B2B company and how to build a marketing function that is designed for success in the ever-evolving digital world.

Marketing is one of the most important functions to a company. But not all companies, particularly business-to-business companies, recognize the strategic importance of this function. Marketing is often left to executing tactical deliverables rather than influencing and leading the strategic way a company grows.

Furthermore, with the explosive growth of digitally-enabled marketing, sales and service, marketers need to build digital proficiency, communicate to management the value of using digital platforms to gather more customer insight, and then use this insight to enhance the customer experience across digital and traditional channels. From managing personalized customer preferences to demonstrating real-time impact on the sales pipeline, the metrics now speak for themselves.

So, how can marketing leaders gain internal support and a seat at the top table, build an organization to deliver this insight and help their companies make this transition?

These important and strategic questions will be answered by two proven leaders in the energy industry. Come and learn from these experts as to how to make marketing a more respected, utilized and strategic function in your B2B company and how to build a marketing function that is designed for success in the ever-evolving digital world.

Speakers:

Maggie Seeliger, Senior Vice President, Strategy & Marketing – Oil & Gas, SNC-Lavalin
Jennifer Salinas, Global Marketing Director, Halliburton-Landmark
 

Event Details

WHEN

TBD
11:00 am to 1:15 pm

11 a.m. – 11:30 a.m. - Networking
11:30 a.m. – 12 p.m. - Lunch
12 – 12:15 p.m. - Welcome remarks and introduction of speakers
12:15 – 1 p.m. - Speakers present
1 – 1:15 p.m. - Q&A

WHERE

Lone Star College, The Woodlands
Community Building
5000 Research Forest Dr
The Woodlands, Texas 77381

Parking: Plenty of Free Parking!

EVENT PRICING

More info coming soon

 

Presenting Sponsor

Sullivan and tagline web

 

 

In-Kind Sponsors

Bullpen marketing logo

Creative Consumer Research

Nathan-Lindstrom Photography

HBJ logo

BrightSpot Logo web

 
 

Categories: Special Events

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From April 17, 11:00 AM until April 17, 1:15 PM

At 5000 Research Forest Dr, The Woodlands, TX 77381, USA

Posted by AMA Houston


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