AMA Houston Academy

Academy November 2018 - Create Better Content: Maximize the value of marketing collateral within the limitations

What marketer doesn't want to create better content for their organization? Better concepts, higher production value, better design, better stories. To successfully do this often requires the kind of flexibility few of us have, whether we are limited by budgets, organizational culture, or industry expectations.

Join us on Friday, Nov. 30 to hear a panel of NRG's marketers discuss their own experiences making the most of marketing collateral for the Houston Texans. The panel, including Heather Loftiss, Katie Register and Leanne Schneider, will focus on the origins of a current sponsorship and creative campaign featuring Deshaun Watson.

Key Takeaways:

  • How to work around limitations to develop better content
  • Develop effective writing strategies
  • Learn from the successes and failures of others

Register today and submit your question!

Register Today


Event Details


November 30, 2018 
7:30 AM - 10:30 AM


United Way Community Resource Center
50 Waugh Dr
Houston, TX 77007

Free Parking Garage


Members: $40 (Early Bird - $25)
Non-Members: $50 (Early Bird - $35)
AMA Student Members: $35 (Early Bird - $30)

Register Here


Categories: AMA Houston Academy

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From November 30, 2018 7:30 AM until November 30, 2018 10:00 AM

At 50 Waugh Drive, Houston, TX 77007, USA

Posted by AMA Houston

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