AMA Houston Academy

February 2019 Academy - Pierpont Communications - How the Marketing Team Responds to Crisis

When a Crisis Hits, How Will the Marketing Team Respond?

Event Sponsor

Sullivan Group - Event Sponsor

How long will it take your organization to respond to customers and recover from a bad review, a system failure or natural disaster? And, do you know what you would say, where to say it, and when?

You might think crisis management is something your corporate affairs or PR agency deals with, but the reality might surprise you. Today’s marketers are just as much brand stewards as the spokesperson at the podium fielding the press. Join us on Wednesday, Feb. 27, to hear Pierpont's Sr. VP Chris Jones discuss crisis preparations and the efforts marketers should own to minimize reputation damage and help ensure a better recovery.

During the Feb. 27 workshop, you will learn insights to address:

  • What is Marketing responsible for?
  • Who are your key stakeholders?
  • What do the stakeholders expect to hear?
  • Which channels should you engage through, how, and when?
  • How do you maintain the message and repair relationships, reputation or trust after a crisis?

 

Register Today

 

Event Details

WHEN

February 27, 2018 
7:30 AM - 10:00 AM

Networking Breakfast: 7:30 to 8 a.m.
Presentation: 8 to 10 a.m.

WHERE

United Way Community Resource Center
50 Waugh Dr
Houston, TX 77007

Free Parking Garage

EVENT PRICING

Members: $45 (Early Bird - $35)
Non-Members: $55 (Early Bird - $45)
AMA Student Members: $35 (Early Bird - $30)

Register Here

 

Categories: AMA Houston Academy

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From February 27, 7:30 AM until February 27, 10:00 AM

At 50 Waugh Drive, Houston, TX 77007, USA

Posted by AMA Houston


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