AMA Houston Academy

June 2019 Academy: Your Website Should DO Something

Does your website stink?

As your organization’s most heavily trafficked marketing opportunity, your website is your welcome mat. It is responsible for engaging customers, setting expectations, representing your brand and much more. So, are you asking the right questions to deliver all of these with the best experience?

Join us on Wednesday, June 26, as Ian DeRanieri with Pennebaker and a panel of experts dive into processes, recommended tactics and things to avoid to ensure that your flagship marketing tool is doing what your organization needs it to do. We’ll discuss methodology around workshops, developing personas and KPIs, some content mapping basics and how to make sure it keeps improving.

Register Today

Speaker & Panelists

Ian DeRanieri Pennebaker

Ian DeRanieri

CX/UX and Digital Strategy Director

Roby Fitzhenry Always Creative LLC

Roby Fitzhenry

Owner, Always Creative LLC

Richard Gil ELL creative

Richard Gil

Director of Development, ELL Creative

Event Details


June 26, 2019 
7:30 AM - 10:00 AM

Networking Breakfast: 7:30 to 8 a.m.
Presentation: 8 to 10 a.m.


United Way Community Resource Center
50 Waugh Dr
Houston, TX 77007

Free Parking Garage


Members: $45 (Early Bird - $35)
Non-Members: $55 (Early Bird - $45)
AMA Student Members: $35 (Early Bird - $30)

Register Here



Categories: AMA Houston Academy

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From June 26, 7:30 AM until June 26, 10:00 AM

At 50 Waugh Drive, Houston, TX 77007, USA

Posted by AMA Houston

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