AMA Houston Academy

How to Position Your Brand to Get Your Audience to Act

Marketing and Human Persuasion: A Workshop on How Your Audience Makes Decisions and How to Best Position Your Brand for Conversions

Our role as marketers is to know an audience and communicate with them in such a way that it drives them toward a decision. Maybe we’re driving them to buy a product. Or engage with a salesperson. Or fill out a contact form. Whatever our KPIs are, we’re driving our audience to move. To act.

Join us for a workshop with Andy Graham, founder of Emberson Group in the UK. He’s a passionate student of behavioral psychology, philosophy, and linguistics and applying these foundational principles to marketing and the understanding of how we’re influenced. He’ll lead us through historical consistencies as well as the impact of technological innovation on these principles and how it applies to us as marketers today.

Andy has also built a unique positioning framework, based on these principles, and he’ll guide us through in an interactive session designed to help us think through our own brand positioning. Sign up early. We can’t wait to see you there!

Register Today

Event Details


November 26, 2019 
7:30 AM - 10:00 AM

Networking Breakfast: 7:30 to 8 a.m.
Presentation: 8 to 10 a.m.


United Way Community Resource Center
50 Waugh Dr
Houston, TX 77007

Free Parking Garage


Members: $45 (Early Bird - $35)
Non-Members: $55 (Early Bird - $45)
AMA Student Members: $35 (Early Bird - $30)

Register Here



Categories: AMA Houston Academy

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From November 26, 2019 7:30 AM until November 26, 2019 10:00 AM

At 50 Waugh Drive, Houston, TX 77007, USA

Posted by AMA Houston

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