AMA Academy Presents: Creating Innovative Digital Experiences
With the rapid introduction of new technologies and the constant push to adapt, marketers often find themselves trying to determine which new technologies make sense to implement for their companies, and more importantly, how emerging technologies can serve as dynamic tools that benefit their internal and external clients. Join us on Tuesday, Jan. 17 to learn how others are succeeding in this fast-paced environment.
Get $15 with code ACADEMY01 through Jan. 10, 2016!
Part 1: Implementing New Technologies to Solve Today’s Marketing Problems
Brad Rossacci from 900lbs of Creative kicks off our January Academy event with an exciting talk about how his company helps clients blend technologies to solve marketing problems through the framework of understanding how the brain works. A pioneer in Human Innovation Science, Brad will discuss the process of understanding how the brain can be a dynamic map for designing solutions, and how the human experience drives the appropriate blend of technologies in the client landscape. He’ll then dive into a handful of stories to demonstrate how human science and technology can create the ultimate client experience. Brad’s arsenal of stories includes solutions ranging from Virtual Reality, Augmented Reality, and Immersive Simulation Design for clients such as HPE, Boy Scouts of America and Shell.
Participants will walk away with:
An overview of Human Innovation Science and how it’s being activated to navigate through business opportunities + challenges
An understanding of how emerging technologies are being implemented by companies to create brand experiences
A designer’s perspective of how the exponential rate of disruption can be one of our greatest assets
Read more about Brad and his company »
Part 2: The Great Big Digital Q&A
Thanks to new technology and digital platforms being introduced at an ever-increasing frequency, implementing and using new platforms is part of every marketer’s job description.
How can these platforms improve the way we deliver information to our clients? How can new technology help manage marketing campaigns? How do you determine what platforms are the right fit for your company or clients?You’ll hear the answers to these questions and more in our open forum Digital Q&A session. Our panel of experts will cover everything from digital storytelling to digital advertising, agile marketing and more. Bring your questions and step up to the mic at our event on January 17!
Panelists:Brad Rossacci, 900lbs of CreativeDavid Saxe, Ell Creative (video/storytelling)Stephen Brent May, cPanel (agile marketing, marketing automation, online branding)Christine Gensch, Centro (digital advertising planning and buying)
January 17, 2017 7:30 AM – 10:30 AM
7:30-8:00am: Registration and Breakfast8:00-8:30am: Facilitated Networking8:45-9:30am: Presentation by Brad Rossacci9:45-10:30am: Q & A Session
Jerabeck Activity and Athletic CenterUniversity of St. ThomasScanlan Room, 2nd Floor4000 Mt. Vernon StreetHouston, TX 77006
Free parking on streets adjacent to venue.$5 garage parking at 3807 Graustark Street.
Register Now and Save $15 with code ACADEMY01Code expires 1/10/16
AMA Members: $55 ($40 with code)Non-Members: $75 ($60 with code)AMA Student Members: ALWAYS ONLY $15*Discount codes are not applicable to student registration fees.
What Is AMA Academy? Learn more about this program.
In-Kind Event Sponsors
Date(s) - 01/17/2017
1:30 pm - 4:30 pm
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