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SUMMARY:April 2026 | Luncheon
DESCRIPTION:Inside the Academy Sports + Outdoors Brand Playbook: Winning Fans\, Loyalty\, and the World’s Biggest Stage\nIn this sporty session\, you’ll get an inside look at how one of Houston’s most recognizable brands is evolving its marketing strategy to win customers\, build loyalty\, and show up on the world’s biggest stage. \nJoin three key decision-makers from Academy Sports + Outdoors as they share how their teams are working together to refine the company’s approach to customer insights\, strengthening brand partnerships\, and preparing for a global moment as Houston hosts one of the largest sporting events in the world. \nWhat You’ll Learn\n\nHow Academy identifies and activates its ideal customer profiles across a broad and diverse audience\nThe strategy behind launching and scaling a successful customer loyalty program\nWhat it takes to build impactful brand partnerships\, including collaboration with Whataburger\nHow a major retailer prepares its brand and marketing strategy for a global event hosted in its home city\n\nKey Takeaways\nBy the end of this session\, you will have a clearer understanding of how to translate customer insights into actionable marketing strategies\, build programs that drive long-term loyalty\, and create partnerships that extend your brand’s reach. \n\nSpeakers\nHaley Arismendi\nDirector of Customer Loyalty\, Academy\nHaley is the Director of Customer Loyalty at Academy Sports + Outdoors\, leading the company’s Loyalty\, Credit\, and Gift Card programs and recently launching the new myAcademy Rewards program and co‑branded credit card. She brings deep expertise in acquisition and retention marketing\, with a strong ability to translate complex systems into scalable solutions. Before joining Academy\, Haley held roles in merchandising\, financial planning\, and go‑to‑market strategy at Walmart’s Home Office in Bentonville\, Arkansas. \n\nDylan Frederick\nBrand Marketing Director\, Academy\nDylan serves as Director of Brand Marketing at Academy Sports + Outdoors\, where he leads brand\, multicultural\, social\, and private label marketing. He translates customer insights into integrated strategies that drive customer growth\, engagement\, and long-term brand affinity. Since joining Academy in 2017\, Dylan has held roles across go-to-market strategy\, brand content\, and ambassador marketing. Prior to Academy\, he spent nearly 10 years at full-service advertising agencies working with brands including The Home Depot\, ASICS\, El Pollo Loco\, and Taylor Guitars. \n\nMikayla Batista\nDirector of Insights\, Academy\nMikayla is the Director of Insights at Academy Sports + Outdoors\, where she leads customer insights\, competitive intelligence\, and measurement to help drive strategic marketing and business decisions. Over her nearly decade-long career at Academy\, Mikayla has held roles across customer insights and media strategy\, giving her a unique end-to-end perspective on how data informs marketing\, growth\, and customer experience. She is passionate about turning research into action and building insight capabilities that help organizations make smarter\, more customer-centric decisions. \n\nWHEN: \nApril 15\, 2026\n11:30 am- 12:00 pm Networking\n12:00 pm – 1:00 pm Luncheon \nWHERE: \nUnited Way of Greater Houston\n50 Waugh Drive\, Houston\, TX\, 77007 \nPARKING: \nFree Parking Available –\nADA Accessible Parking is in the covered garage\, take the elevator down to the ground floor \nPRICING: \nEarly Bird Pricing Ends April 3\nAMA Member: $40 / $50 after Early Bird\nNon-Member: $50 / $70 after Early Bird\nStudent: $30 / $30 after Early Bird \nWe would like to thank Winfield’s Chocolate Bar as the Presenting Sponsor of this month’s AMA Houston Luncheon!
URL:https://www.amahouston.org/event/april-2026-luncheon/
LOCATION:United Way of Greater Houston\, 50 Waugh Dr\, Houston\, TX\, 77007\, United States
CATEGORIES:In-Person,Networking Luncheons
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