A Workshop to Rediscover Your Brand Essence and Culture
In a world increasingly shaped by technology and AI, it’s easy for organizations to lose sight of what truly connects them to people — their humanity. This interactive workshop with Nader Safinya of Blackribbit will help you rediscover both the essence of your brand and the culture that fuels it.
You’ll explore how culture and brand are deeply intertwined: culture is your lived belief system — the behaviors that shape daily experiences — while brand is the emotional perception those behaviors create in the minds of others. By defining culture from the inside out, you’ll uncover the foundation that gives your brand authenticity, resonance, and staying power.
Attendees will form teams to “create a company” and craft a Culture Brand Statement™ — a single sentence that links values to lived experiences for employees and customers alike.
- Learn from guided exercises, real-world examples, and stress-tested scenarios.
- Gain Insights into how values drive behavior and shape brand perception.
- Develop a practical framework and diagnostic tool you can immediately apply
- Learn how to align your messaging, culture, and customer experience around authenticity and empathy.
- Walk away with a clear framework to ensure your organization not only adapts to the AI era — but stays human at its core.
Speaker
Nader Safinya
Founder & Principal, Blackribbit
Bio
Nader Safinya is The Culture Branding Guy and founder of Blackribbit, where he helps companies close the gap between what they say and what they do. His pioneering Culture Branding methodology connects values to lived experiences across the employee and customer journey, building companies people actually want to buy from, and work for. A world citizen raised across continents, Nader blends psychology, design thinking, and organizational strategy with a vision to harmonize humanity by transforming our relationship with work itself.
Venue Sponsor
Sesh Coworking
About
Our mission is to provide women, communities of color, the LGBTQ+ community and creative, mission-driven brands with space to work, gather and grow, foster community through collaboration, acknowledge the whole human and advocate for equity.
WHEN:
January 28, 2026
8:30 am – 11:00 am
WHERE:
Sesh Coworking
2808 Caroline Street
Suite 100
Houston, TX 77004
Please note: Sesh Coworking will hand out a complimentary 1-day pass for people to use their coworking space (with end-of-the-year expiration).
PRICING:
Early Bird Pricing Ends 1/20
AMA Member: $20 / $25 after Early Bird
Non-Member: $28 / $35 after Early Bird
Student: Free with code received via email.