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SUMMARY:January Academy Workshop | Is Your Brand Losing Its Human Touch?
DESCRIPTION:A Workshop to Rediscover Your Brand Essence and Culture\nIn a world increasingly shaped by technology and AI\, it’s easy for organizations to lose sight of what truly connects them to people — their humanity. This interactive workshop with Nader Safinya of Blackribbit will help you rediscover both the essence of your brand and the culture that fuels it. \nYou’ll explore how culture and brand are deeply intertwined: culture is your lived belief system — the behaviors that shape daily experiences — while brand is the emotional perception those behaviors create in the minds of others. By defining culture from the inside out\, you’ll uncover the foundation that gives your brand authenticity\, resonance\, and staying power. \nAttendees will form teams to “create a company” and craft a Culture Brand Statement™ — a single sentence that links values to lived experiences for employees and customers alike. \n\nLearn from guided exercises\, real-world examples\, and stress-tested scenarios.\nGain Insights into how values drive behavior and shape brand perception.\nDevelop a practical framework and diagnostic tool you can immediately apply\nLearn how to align your messaging\, culture\, and customer experience around authenticity and empathy.\nWalk away with a clear framework to ensure your organization not only adapts to the AI era — but stays human at its core.\n\n\nSpeaker\n \nNader Safinya\nFounder & Principal\, Blackribbit\nBio\nNader Safinya is The Culture Branding Guy and founder of Blackribbit\, where he helps companies close the gap between what they say and what they do. His pioneering Culture Branding methodology connects values to lived experiences across the employee and customer journey\, building companies people actually want to buy from\, and work for. A world citizen raised across continents\, Nader blends psychology\, design thinking\, and organizational strategy with a vision to harmonize humanity by transforming our relationship with work itself. \n\nVenue Sponsor\n \nSesh Coworking\nAbout\nOur mission is to provide women\, communities of color\, the LGBTQ+ community and creative\, mission-driven brands with space to work\, gather and grow\, foster community through collaboration\, acknowledge the whole human and advocate for equity. \n\nWHEN: \nJanuary 28\, 2026\n8:30 am – 11:00 am \nWHERE: \nSesh Coworking\n2808 Caroline Street\nSuite 100\nHouston\, TX 77004 \nPlease note: Sesh Coworking will hand out a complimentary 1-day pass for people to use their coworking space (with end-of-the-year expiration). \nPRICING: \nEarly Bird Pricing Ends 1/20\nAMA Member: $20 / $25 after Early Bird\nNon-Member: $28 / $35 after Early Bird\nStudent: Free with code received via email.
URL:https://www.amahouston.org/event/january-academy-the-culture-branding-imperative-the-workshop/
LOCATION:Sesh Coworking\, 2808 Caroline Street\, Suite 100\, Houston\, TX\, 77004\, United States
CATEGORIES:Academy,In-Person
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