AMA Academy June 2022

Being an inclusive brand is no longer a privilege. It’s necessary to ensure that everyone has access to your business. This includes everything from your social media content to your website and product.

Over 7 million websites in the US are already accessible to people with disabilities and reach an additional 20% of the population. Plus, they avoid unnecessary litigation.

Join us for a panel and breakout sessions where we’ll walk through what you can do today across your marketing to improve your brand’s accessibility.

A few of the actionable items you’ll walk away with include:

  • What agencies should be doing in terms of advising their clients on accessibility (even small businesses)
  • How to get started with making your website more accessible – and then how to maintain an accessible website
  • Social media best practices for accessibility
  • Quantifying the business opportunity accessibility offers so you are armed with data to make this a strategic priority at your company

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Meet Your Speakers

Hans FuchsHans Fuchs, Global Partnerships at accessiBe

A self-professed “knowledge junkie” with an endless curiosity and passion for self-development, Hans has played a pivotal role in scaling start-ups and developing roadmaps leading to 2 acquisitions. He is now helping digital agencies change the way they operate by ensuring their clients’ digital assets are accessible to the 1 billion people worldwide who live with a disability.

When he is not introducing people to products/services that will change their lives, he can be found biking hills and whizzing down screaming “YAHOO!!”

Josh BasileJosh Basile, Trial Attorney at Jack H. Olender & Associates and Community Relations Manager with AccesiBe

Josh Basile is a C4-5 quadriplegic, power wheelchair user, disability rights advocate, and lawyer. In 2004, at the age of 18, Josh was paralyzed below the shoulders in a beach accident. Soon after he formed a 501(c)3 nonprofit to empower newly injured families. He created the world’s largest paralysis video mentoring network on with 21,000 videos searchable by physical functionality. He is an active board member of the United Spinal Association.

As a medical malpractice lawyer and disabilities rights advocate, Josh serves persons with disabilities both in the courtroom and through policy initiatives. As a community leader and changemaker, Josh works tirelessly to improve the quality of life of people with disabilities and to continuously break down existing barriers to access and inclusion. In 2021, to improve web accessibility and usability, Josh joined accessiBe and the accessFind initiative as the Community Relations Manager.

Josh graduated Cum Laude from the University of Maryland in Communications and three years later Magna Cum Laude from David A. Clarke School of Law.

Kathleen PerleyKathleen Perley, Founder & CEO at DECODE

Kathleen’s passion for developing data-driven, consumer engagement not only delivers results, it delivers the kind of results that consistently exceed clients’ expectations. Recognized among Medical, Marketing, and Media’s 2022 and Houston Business Journal’s 2019 “40 Under 40,” Kathleen is passionate about creating digital transformation that drives both relationships and growth.

Kelsey RugerKelsey Ruger, VP of Product at Hello Alice

Kelsey Ruger serves as the vice president of product at Hello Alice, where he draws upon 20 years of experience running product, design, and engineering teams to guide the development of the Hello Alice platform. Hello Alice advises business owners by providing access to funding, networks, and services through a network of over half a million companies in all 50 states and across the globe.

As a digital technology veteran, Kelsey has used his unique combination of software development and design expertise to create award-winning products that have been used by people around the world. Product accessibility has always been a crucial part of Kelsey’s toolset, and he was a member of Knowbility’s founding Board of Directors. In addition, Kelsey has served as the President of the Houston Interactive Marketing Association. He earned his B.A. in Management Information Systems from the University of Houston and was named one of Houston’s 40 under 40 in 2012 by the Houston Business Journal. When not working, Kelsey loves to teach. He has taught User Experience & Design Thinking at the University of Houston. Currently, he serves as a mentor for Hexagon UX, an organization that provides resources for women entering the design field.

Heather TomkoHeather Tomko, Lifestyle Blogger and Influencer at The Heather Report and Outreach Coordinator at the National Rehabilitation Research and Training (RRT) Center on Family Support at University of Pittsburgh

Heather Tomko is the Outreach Coordinator National Rehabilitation Research and Training (RRT) Center on Family Support at the University of Pittsburgh. Tomko is an alumna of Carnegie Mellon University and the University of Pittsburgh’s Graduate School of Public Health, where she received her Master of Public Health in Health Policy and Management.

As a woman with Spinal Muscular Atrophy, a neuromuscular disease, Tomko is passionate about disability advocacy and access. She serves on the Board of Directors for numerous local organizations and AT&T’s national Advisory Panel on Access and Aging. She also has a lifestyle blog, The Heather Report, where she shares about her life as a disabled woman. Tomko was Ms. Wheelchair USA 2018, and spent her reign advocating for disability inclusion.

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The Details

Thursday, June 30
9:30 am – 11:00 am
Virtual via Zoom


Early Bird pricing (ends June 15, 2022):
AMA Member: $10
Non-Member: $15
Student: $5

Regular pricing (beginning June 16, 2022):
AMA Member: $15
Non-Member: $20
Student: $10

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Date(s) - 06/30/2022
9:30 am - 11:00 am