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March Academy | From $0 to $100M: Building Go-to-Market Engines Through Community, Not Just Campaigns

From $0 to $100M: Building Go-to-Market Engines Through Community, Not Just Campaigns It’s that time of year! Trade conference budgets are under review, leadership wants justification, and every dollar must […]

From $0 to $100M: Building Go-to-Market Engines Through Community, Not Just Campaigns

It’s that time of year! Trade conference budgets are under review, leadership wants justification, and every dollar must prove impact.

What if community wasn’t just engagement… but a scalable revenue engine?

In this hands-on workshop, YJ Lin, Founder of CMX Ventures and founding team member of Dell for Startups, shares how he helped grow the program from $0 to $100M in annual revenue, cutting customer acquisition costs by 80% by transforming community into a measurable go-to-market channel.

But here’s the nuance: community isn’t always the answer. And in some cases, it’s the wrong move.

This session breaks down:

  • When campaigns outperform community, and when they don’t
  • How to map where your customers actually spend time
  • What metrics leadership truly cares about
  • How to prove ROI on events, partnerships, and engagement
  • How to evaluate GTM investments through a revenue lens, not activity

Using design thinking principles, participants will map customer ecosystems, identify misaligned investments, and leave with a repeatable framework to apply immediately.

If you’re navigating GTM strategy, event budgets, or revenue accountability in 2026, this is the room to be in.

Who Should Attend

  • CMOs & VPs of Marketing
  • GTM & Growth Leaders
  • Demand Generation & Lifecycle Marketing Leaders
  • Startup & Growth-Stage CEOs
  • Product Marketing Leaders
  • Event & Experiential Marketers
  • Revenue & Marketing Ops
  • Partnership & Community Leaders
  • Agencies & Consultants advising on GTM

Speaker

YJ Lin

Founder, CMX Ventures

YJ Lin is the Founder of CMX Ventures, helping organizations transform trade conferences and community engagement into measurable go-to-market outcomes. At Dell Technologies, he was on the founding team for Dell for Startups, growing the program from $0 to $100M in revenue and cutting customer acquisition costs by 80% using community as a scalable GTM channel.

He has led community strategy for Harvard and INSEAD accelerator programs, serves on the board of Colorado State University’s entrepreneurship program, and has partnered closely with economic development organizations in the Greater Austin ecosystem.

YJ has spoken at TechCrunch Disrupt, Startup Grind Global, and SXSW, and is currently pursuing his MBA at Carnegie Mellon’s Tepper School of Business.

Connect with YJ: https://www.linkedin.com/in/yjlinco/

Registration

Early Registration (Now – February 25, 2026, EOD)
Member: $20
Non-Member: $28
Student: $10
Board: $0

Late Registration (February 26 – March 4, 2026)
Member: $25
Non-Member: $35
Student: $15
Board: $0

Registration Deadline: March 4, 2026

đŸ‘‰ Register here: https://cvent.me/89GV0v

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