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SUMMARY:March Academy | From $0 to $100M: Building Go-to-Market Engines Through Community\, Not Just Campaigns
DESCRIPTION:From $0 to $100M: Building Go-to-Market Engines Through Community\, Not Just Campaigns \nIt’s that time of year! Trade conference budgets are under review\, leadership wants justification\, and every dollar must prove impact. \nWhat if community wasn’t just engagement… but a scalable revenue engine? \nIn this hands-on workshop\, YJ Lin\, Founder of CMX Ventures and founding team member of Dell for Startups\, shares how he helped grow the program from $0 to $100M in annual revenue\, cutting customer acquisition costs by 80% by transforming community into a measurable go-to-market channel. \nBut here’s the nuance: community isn’t always the answer. And in some cases\, it’s the wrong move. \nThis session breaks down: \n\nWhen campaigns outperform community\, and when they don’t\nHow to map where your customers actually spend time\nWhat metrics leadership truly cares about\nHow to prove ROI on events\, partnerships\, and engagement\nHow to evaluate GTM investments through a revenue lens\, not activity\n\nUsing design thinking principles\, participants will map customer ecosystems\, identify misaligned investments\, and leave with a repeatable framework to apply immediately. \nIf you’re navigating GTM strategy\, event budgets\, or revenue accountability in 2026\, this is the room to be in. \nWho Should Attend\n\nCMOs & VPs of Marketing\nGTM & Growth Leaders\nDemand Generation & Lifecycle Marketing Leaders\nStartup & Growth-Stage CEOs\nProduct Marketing Leaders\nEvent & Experiential Marketers\nRevenue & Marketing Ops\nPartnership & Community Leaders\nAgencies & Consultants advising on GTM\n\nSpeaker\nYJ Lin\nFounder\, CMX Ventures\nYJ Lin is the Founder of CMX Ventures\, helping organizations transform trade conferences and community engagement into measurable go-to-market outcomes. At Dell Technologies\, he was on the founding team for Dell for Startups\, growing the program from $0 to $100M in revenue and cutting customer acquisition costs by 80% using community as a scalable GTM channel. \nHe has led community strategy for Harvard and INSEAD accelerator programs\, serves on the board of Colorado State University’s entrepreneurship program\, and has partnered closely with economic development organizations in the Greater Austin ecosystem. \nYJ has spoken at TechCrunch Disrupt\, Startup Grind Global\, and SXSW\, and is currently pursuing his MBA at Carnegie Mellon’s Tepper School of Business. \nConnect with YJ: https://www.linkedin.com/in/yjlinco/ \nRegistration\nEarly Registration (Now – February 25\, 2026\, EOD)\nMember: $20\nNon-Member: $28\nStudent: $10\nBoard: $0 \nLate Registration (February 26 – March 4\, 2026)\nMember: $25\nNon-Member: $35\nStudent: $15\nBoard: $0 \nRegistration Deadline: March 4\, 2026 \n👉 Register here: https://cvent.me/89GV0v
URL:https://www.amahouston.org/event/march-academy-the-roles-of-sales-gtm-and-marketing/
LOCATION:Virtual
CATEGORIES:Academy,Virtual
ATTACH;FMTTYPE=image/png:https://www.amahouston.org/wp-content/uploads/2026/01/March-2026-Academyv3.png
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