Every four years the world stops for 30 days to watch warriors fight for pride and country. In a 136 x 93 yard pitch, teams from all over the world become more than heroes; they become legends. 2022 is a World Cup year, and not only will it take over the airwaves, but it will also take over marketing campaigns.
Join your AMA Community for the unique opportunity to hear from Katie Scallan, CMO for the Houston Dynamo FC and Chris Canetti, President of the 2026 Houston World Cup Bid Committee about marketing passion, grit, and the sport beloved by the entire globe.
Get excited to learn about:
- Using consumer insights to represent the vibe of a city
- Branding elements for different audiences – consumers and corporations
- Establishing local partnerships for a worldwide target
February 9, 2022
11:30 AM – 1:00 PM
The Junior League of Houston
1811 Briar Oaks Ln
Houston, TX 77027
ABOUT OUR SPEAKERS
Katie Sarantakes Scallan
CMO of the Houston Dynamo FC
As CMO of the Houston Dynamo FC, Katie is a member of the executive team creating marketing and communication strategies to drive business directives. Oversee all MarCom functions, including public relations, advertising (broadcast, print, Out-of-Home), digital, content development, creative services, media relations, community relations, philanthropic initiatives, e-commerce, promotions, retail partnerships and broadcast partner negotiations.
She is a member of the Advisory Board at Baylor University’s Center for Sport Strategy and Sales, a committee member at Austin Community College’s Marketing and Fashion Marketing department, and a board member at WISE – Women in Sports and Events, mentoring and training their members maximize their potential, sharpen their skills and advance their careers at every stage of their professional journeys.
President, 2026 Houston World Cup Bid Committee
With more than 25 years in the sports industry and 19 seasons as Major League Soccer club executive in Houston and New York, Chris served as the President of Houston Dynamo, 2010-2018 and the Houston Dash, 2013-2018 as well as the General Manager of a AA Baseball team. Chris has been honored as the MLS Executive of the Year, Sports Business Journal 40 Under 40 and Quinnipiac University Distinguished Alumni recipient.
Only 300 Tickets Available
Early Bird Prices (Ends February 4, 2022 at midnight)
AMA Member: $37
Ticket Prices February 4 – 9
AMA Member: $47
Date(s) - 02/09/2022
11:30 am - 1:00 pm
Junior League of Houston