Building a Compelling Employer Brand
In today’s competitive talent marketplace, a compelling employer brand has never been more essential. Just as Marketing has been called upon to drive the overall customer experience, strategic marketing efforts must also be used to drive a phenomenal employee experience. In this session, we will explore the shared principles of both marketing strategy and human capital strategy, identifying the specific ways that marketing leaders can have an even greater impact on overall company culture and sustained business growth.
Building a Compelling Employer Brand Speakers:
Michael Lipe | Managing Director, Brand & Marketing Strategy
Michael Lipe serves as Insperity’s Managing Director, Brand and Marketing Strategy. He joined the company in January of 2012 and currently leads a marketing team focused on expanding Insperity’s brand awareness, driving meaningful client engagement and building strong Insperity advocates in the marketplace. Michael is also the host of Insperity’s ongoing Business Resiliency webinar series, focusing on current issues arising from ongoing business and workplace transformation. He has an undergraduate degree in Marketing Communications from Louisiana State University and a Master’s in Organizational Leadership from Belhaven University. He has been married to his wife, Shelby, for 25 years and together they have three amazing kids.
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Early Bird Prices (Ends May 3rd at midnight)
AMA Member: $37
Ticket Prices (Registration begins May 4th – May 5th)
AMA Member: $47
Ticket Prices (Registration begins May 6th – May 10th)
AMA Member: $56