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SUMMARY:October 2026 | Academy
DESCRIPTION:Ready for AI? Avoid the Slop\, Get Found\, & Prove Value\nAI makes it easier to produce more marketing. Standing out still requires human judgment. \nJoin Dr. Michael Pettiette for a practical virtual session on using AI with greater intention\, preparing your brand for AI-driven discovery\, and showing how your marketing contributes to business performance. \nRegister today to save your spot. \nWhat you’ll learn\nWalk away better prepared to use AI as a marketing advantage rather than another content machine. \nYou’ll explore how to: \n\nCreate distinctive work instead of generic AI content\nPrepare your brand for the shift from SEO to GEO and answer-based discovery\nConnect marketing decisions to measurable business performance\nApply stronger critical thinking and strategic judgment when using AI\n\nMeet your speaker\nDr. Michael Pettiette brings 20 years of marketing and leadership experience across agency\, corporate and consulting roles. \nA Senior Lecturer at the University of Houston-Downtown\, he previously served as an advertising agency CEO and Vice President at CBS. His experience spans marketing strategy\, digital transformation\, organizational design and marketing analytics. \n\n\nEvent details\nVirtual \nThursday\, October 15\, 2026\n11:30 AM to 1:00 PM \nRegistration\nEarly Registration | Through October 7\nMember: $23\nNon-Member: $28\nStudent: $10\nBoard Member: Free \nRegular Registration | October 12 – October 15\nMember: $28\nNon-Member: $33\nStudent: $15\nBoard Member: Free \nGet ready for what’s next in AI\nBuild the judgment to create work that stands out\, help your brand get found as search changes\, and better connect marketing to business results.
URL:https://www.amahouston.org/event/october-2026-academy/
LOCATION:Virtual
CATEGORIES:Academy,Virtual
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