BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Houston - ECPv6.17.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMA Houston
X-ORIGINAL-URL:https://www.amahouston.org
X-WR-CALDESC:Events for AMA Houston
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261007T113000
DTEND;TZID=America/Chicago:20261007T130000
DTSTAMP:20260924T174502Z
CREATED:20260717T173416Z
LAST-MODIFIED:20260924T174502Z
UID:20208055-1791372600-1791378000@www.amahouston.org
SUMMARY:October 2026 | Luncheon
DESCRIPTION:Building a Brand in College Sports: The #ForTheCity Story\nUH Men’s Basketball rebuilt more than a local university sports program. It showed the world what Houston could be. \nJoin Lauren Sampson\, Chief of Staff for UH Men’s Basketball\, for an inside look at how the program transformed its brand\, changed its perception\, and built a stronger connection with the city alongside its rise on the court. \nRegister today to save your seat. \nWhat You’ll Take Away\nOver the last decade\, UH Men’s Basketball has grown into a nationally recognized program while building the #ForTheCity identity around it. \nYou’ll hear: \n\nHow a brand can change long-held perceptions\nWhy consistent brand building matters during periods of growth\nHow UH Basketball strengthened its connection with Houston\nLessons marketers can apply when building or repositioning their own brands\n\nMeet The Speaker\nLauren Sampson is Chief of Staff for UH Men’s Basketball\, where she oversees program publicity and numerous team functions. \nSince joining the program in 2016\, she has been part of a period that includes 294 wins\, nine conference championships\, eight consecutive NCAA Tournament appearances and two Final Four appearances. Her background spans sports marketing\, sponsorships\, revenue development and operations. \n\n\n\nWhat Your Day Looks Like\n11:30 AM\nNetworking \n12:00 PM\nLunch & Presentation \n1:00 PM\nEvent concludes \nEvent Details\nWednesday\, October 7\, 2026 \nUnited Way of Greater Houston\n50 Waugh Dr.\nHouston\, TX 77007 \nFree parking is available in the parking garage. \nRegistration\nEarly Bird | Through September 27 \nMember: $49\nNon-Member: $69\nStudent: $32\nBoard Member: $35 \nRegular Registration | September 27 through October 7 \nMember: $59\nNon-Member: $83\nStudent: $35\nBoard Member: $35 \nWalk-In | October 7 \nMember: $69\nNon-Member: $97\nStudent: $35\nBoard Member: $49 \nTable of 6: $355 \nGo Behind the #ForTheCity Story\nSpend lunch with Houston’s marketing community and hear firsthand how UH Men’s Basketball built a brand alongside one of the biggest transformations in college basketball.
URL:https://www.amahouston.org/event/october-2026-luncheon/
LOCATION:United Way of Greater Houston\, 50 Waugh Dr\, Houston\, TX\, 77007\, United States
CATEGORIES:In-Person,Networking Luncheons
ATTACH;FMTTYPE=image/png:https://www.amahouston.org/wp-content/uploads/2026/07/Oct-2026-Luncheon-2.png
END:VEVENT
END:VCALENDAR