Energy Marketing: What’s next?

This academy will focus on what oil and gas is doing now in terms of marketing.

We will be touching on:

  • What are the 2023 marketing and communications strategies 
  • sharing budget and planning for end of the year
  • Are trade shows/in-person events still a dominant part of your marketing plan? Has this changed? What strategies are you taking now to justify an event?
  • How does social media play into your 2023 strategy? What does your digital marketing plan look like?
  • Talking about budgets- how do you justify spending/maintaining when you’re constantly told to reduce cost?
  • How has all of this changed in the last 3-5 years?
  • What are your new marketing methods you are using to get the word out?
  • Touch on the energy transition and how that will affect marketing strategies. 
  • Energy transition- how is your company evolving, what does that look like from a branding perspective? Is there rebranding?

As 2022 is wrapping up, what are your lessons learned for this year? Are you reflecting on the year and gearing up for new initiatives and strategies for 2023?

Panel Discussion with Houston Energy Marketing Leaders

Jaclyn Townsend

Jaclyn Townsend | Vice President, Marketing at TGS 

Jaclyn Townsend is an accomplished marketing professional with over 20 years of experience developing and managing value-based corporate marketing and communication initiatives for diverse multinational companies.

Jaclyn’s experience and strengths include developing and executing strategies for digital and content marketing programs, social media, corporate communications, brand identity, product marketing, field marketing, public relations, and internal marketing.

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Allison Hablinski

Allison Hablinski | Vice President, Marketing at NOV

Allison has 15 years of marketing, advertising, and communications experience ranging from boutique branding firms to full-suite advertising agencies. Currently, she’s the Vice President of Marketing at NOV, and she’s responsible for the overall health and prosperity of the marketing department while ensuring that strategic marketing support is maintained and executed in the businesses.

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Kallise Clayton

Kallise Clayton | Sr. Manager, Corporate Marketing & Communications at Oxy 

Kallise is a marketer at heart who leverages her more than fifteen years of B2B marketing experience to create powerful and compelling integrated marketing communications programs. As the Sr.  Manager, Corporate Marketing and Communications at Oxy, she works with various business units and functions to develop corporate messaging and build powerful brand experiences across the  organization’s external channels.

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Hallie Smith

Hallie Smith |Director, Energy & Natural Resources at FTI Consulting

Hallie Smith is a Director on FTI Consulting’s Energy and Natural Resources team within the firm’s Strategic Communications segment. For more than four years, Ms. Smith has worked with clients across the energy value chain, with a particular focus on the oil and natural gas upstream and midstream sectors. Ms. Smith has extensive experience in media relations, crisis response, issues advocacy, stakeholder engagement and social media management. She graduated from the University of Texas at Austin with a B.A. in Public Relations and a minor in Business. Upon graduation, Ms. Smith joined FTI as an intern and transitioned into a full-time role shortly thereafter. 

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Diana Smith | N&S Americas Sales Manager at Upstream, The International Oil & Gas Newspaper

Bio coming soon**

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The Details

Wednesday, October 26, 2022
8:30 am – 10 am

The United Way
50 Waugh Dr,
Houston, TX 77007


Early Bird pricing (ends Oct 21, 2022):
AMA Member: $25
Non-Member: $35
Student: $20

Regular pricing (beginning Oct 22, 2022):
AMA Member: $30
Non-Member: $40
Student: $25

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Date(s) - 10/26/2022
8:30 am - 10:00 am

The United Way