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DTSTART;TZID=America/Chicago:20260916T113000
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UID:20208052-1789558200-1789563600@www.amahouston.org
SUMMARY:September 2026 Luncheon | Building Brand Connections That Last
DESCRIPTION:From Audience to Fan: Building Brand Connections That Last\nSports teams have something every brand wants: customers who don’t think of themselves as customers. \nJoin us for our September Luncheon featuring Andrew Anderson\, Sr. Manager of Digital & Performance Marketing for the Houston Rockets\, for an inside look at how one of Houston’s most recognizable brands builds relationships with its fans. \nYou’ll hear how brand\, digital strategy\, performance marketing and fan acquisition come together across the Rockets\, Comets and Toyota Center\, with ideas you can bring back to your own marketing. \nRegister today to reserve your seat. \nWhy attend?\nGreat marketing gives people a reason to come back\, engage and feel connected to your brand. Especially in professional sports. \nYou’ll leave with: \n\nA new perspective on turning an audience into an engaged community\nIdeas for building stronger relationships between people and your brand\nInsight into how digital and performance marketing support growth\nNew connections with Houston marketers and business leaders\n\nWhat you’ll learn\nFew brand relationships are as strong as the one between a team and its fans. \nAndrew will take you behind the marketing of the Houston Rockets to explore how that relationship is built and how marketers across industries can apply the same thinking to their own audiences. \nHe’ll explore: \n\nHow digital strategy can strengthen the relationship between a brand and its audience\nHow performance marketing and fan acquisition work alongside brand marketing\nWhat marketers can learn from the loyalty and connection found in sports\nHow marketing contributes to growth across multiple brands and experiences\n\nMeet Andrew Anderson\nAndrew Anderson is Sr. Manager of Digital & Performance Marketing for the Houston Rockets and Comets\, where he leads digital strategy\, performance marketing and fan acquisition across the organization and Toyota Center. \nWith more than 13 years of advertising and marketing experience\, Andrew has helped shape how one of the NBA’s most recognizable franchises connects with its fans. His work has included the Rockets rebrand\, the return of the Comets and the reimagining of Toyota Center. \nHis unconventional path into sports has shaped an approach grounded in persistence\, relationships and a bias for building. \nWho should attend?\nThis luncheon is designed for marketing and business professionals who want to build stronger brands and deeper audience relationships\, including: \n\nMarketing leaders\nBrand and digital marketers\nBusiness owners\nDirectors and Vice Presidents\nCEOs\, CMOs and other decision-makers\nProfessionals looking to grow their Houston marketing network\n\nEvent details\nDate \nWednesday\, September 16\, 2026 \nTime \n11:30 AM to 1:00 PM \nLocation \nUnited Way of Greater Houston \nParking \nFree parking is available in the parking garage. \nRegistration\nEarly Bird | Ends September 7 \nMember: $49\nNon-Member: $69\nStudent: $32\nBoard Member: $35 \nStandard Registration | September 9 – September 16 \nMember: $59\nNon-Member: $83\nStudent: $35\nBoard Member: $35 \nWalk-In Registration | September 16 \nMember: $69\nNon-Member: $97\nStudent: $35\nBoard Member: $49 \nTable of 6: $355 \nTurn your audience into something more\nCome meet Houston’s marketing community and get an inside look at how one of the city’s biggest sports brands creates connections that extend far beyond game day! \nPresenting Sponsor
URL:https://www.amahouston.org/event/september-2026-luncheon/
LOCATION:United Way of Greater Houston\, 50 Waugh Dr\, Houston\, TX\, 77007\, United States
CATEGORIES:In-Person,Networking Luncheons
ATTACH;FMTTYPE=image/png:https://www.amahouston.org/wp-content/uploads/2026/07/Sep-2026-Luncheon-1.png
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