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SUMMARY:Luncheon | The New Tejano: The Growing & Changing Hispanic Market in Texas
DESCRIPTION:As Texas becomes home to one of the largest and most dynamic Hispanic populations in the United States\, understanding this audience is no longer optional—it’s essential. This presentation explores how the Hispanic market in Texas has evolved over the past two decades\, what the next five years hold\, and how brands can effectively connect with this influential demographic. \nLeveraging insights from Sensis’s groundbreaking New Hispanic Immigrant Research Study\, we’ll uncover fresh perspectives on the latest wave of immigrants and how they’re reshaping Texas’s Hispanic identity. Attendees will gain actionable strategies to navigate the cultural\, behavioral\, and technological shifts defining this market. \nKey Topics Covered:\n1. Broad Overview of Texas’s Growing Hispanic Population: \n\nCurrent demographic trends and projections for the major markets of Houston\, Dallas\, Austin\, and San Antonio.\nA snapshot of the size\, economic power\, and cultural influence of this population.\n\n2. How Texas’s Hispanic Population Has Changed Over the Past 20 Years: \n\nAnalysis of shifts in migration patterns\, generational differences\, and the changing cultural identities.\nDiscussion of how technological adoption and social trends have impacted behaviors and consumer preferences.\n\n3. What the Hispanic Population in Texas Will Look Like in the Next 5 Years: \n\nInsights from Sensis’s New Hispanic Immigrant Research Study about emerging trends among new immigrants.\nAnticipated shifts in household dynamics\, language use\, and purchasing power.\n\n4. Opportunities and Challenges for Brands and Organizations: \n\nStrategies to reach and engage this growing market authentically\, including bilingual and bicultural approaches.\nIdentifying and addressing key challenges\, such as avoiding stereotypes and navigating generational\, country of origin differences and divides.\nOpportunities for innovation in digital engagement\, community-building\, and storytelling.\n\nSpeaker\nJose Villa\nPresident\, Sensis Agency\nAs founder and president of Sensis\, Jose Villa brings more than 19 years of experience in advertising\, digital communications\, and multicultural marketing\, across a variety of industries. In addition to running the overall operations of Sensis\, Jose leads the strategic planning team at Sensis\, which develops research-driven marketing strategies and consumer insights that guide all advertising programs developed by the agency. His work includes the Food and Drug Administration’s (FDA) award-winning Rural Smokeless Tobacco Campaign\, the award-winning AltaMed “Grow Healthy” campaign\, and various other campaigns for many prominent private and public clients\, including the CDC\, FEMA\, and the U.S. Army. Jose is considered a thought leader in cross-cultural advertising and is a regular speaker at advertising conferences like SXSW\, Ad-Tech\, as well as a regular columnist for industry publications like AdAge and MediaPost. \n\nWHEN: \nJanuary 15\, 2025\n11:00 – 12:00 Networking\n12:00 am – 1:00 pm Luncheon \nWHERE: \nThe Ballroom at Tanglewood\n5430 Westheimer Way\, Houston\, TX 77056 \nPARKING: \nFree Parking and Valet Parking Available-\nADA Accessible Parking is in the covered garage\, take the elevator up to the ballroom \nPRICING: \nEarly Bird Pricing Ends January 7\nAMA Member: $40 / $45 after Early Bird\nNon-Member: $57 / $64 after Early Bird\nStudent: $25 / $30 after Early Bird
URL:https://www.amahouston.org/event/the-new-tejano-the-growing-and-changing-hispanic-market-in-texas/
LOCATION:The Ballroom at Tanglewood\, 5430 Westheimer Way\, Houston\, TX\, 77056\, United States
CATEGORIES:In-Person,Networking Luncheons
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